Guides & Whitepapers

Customer Deal Sheet: How to Build the Perfect Pitch for Every Customer

Learn how to identify, prioritize and engage leads across service, conquest and loyalty portfolios with Customer Deal Sheet.

Dealership Checklist: Uniting Sales and Service Teams

Maximize your dealership's potential by uniting sales and service teams.

The Do’s and Don’ts of Service-to-Sales Phone Calls

Download our tactical guide for car dealerships to avoid common pitfalls, implement best practices to engage service-to-sales customers more effectively, and build long-term relationships.

Dealership Sales Opportunities Cheat Sheet

During the chip shortage, desired vehicles were quickly swept off the market with little to no prospecting required from the dealers.

Crack the Code: Dealership Sales Opportunity Cheat Sheet

In the face of increasing competition in automotive retail, dealers are facing the dual challenge of navigating a challenging market while capitalizing on emerging opportunities.

Navigating Negative Equity: Strategic Conversations with Customers

Crack the Code: Guide to Engaging 4 Key Customer Personas in 2024

22-Point Dealership Inventory Profitability Checklist

6 Tips for Moving Aging Inventory with Predictive Marketing

Seamless Integrations: Turning Automotive Data into Actionable Insights

Discover how Mastermind’s comprehensive network of integrations provide dealers with a holistic view of their market that seamlessly integrates with their existing workflows.

Omnichannel Dealership Checklist: Improving CX from Bricks to Clicks

As an increasing number of buyers interact with dealers across channels, it’s crucial for dealerships to bridge the gap between their websites and showroom. Get started with our 5 step guide.

Crack the Code: 4 Opportunities in the Dealership Service Drive

Unlock your dealership's potential with targeted service drive strategies. Cultivate loyalty, boost sales, and conquer new customers effectively.

Crack the Code: Service-to-Sales Call Scripts

While there’s no one-size-fits-all approach to working the drive, get started with these expertly crafted call scripts – designed to inspire personalized talk tracks tailored to each customer.

Driving Dealership Value with Personalized, Omnichannel Marketing

In today's competitive auto retail landscape, traditional advertising methods are losing their edge. It’s critical for dealerships to embrace omnichannel marketing to reach their audience.

Drive Traffic to Your Store with Recall Connect

Recall Connect lets you target the actual current owners of vehicles with open recalls using S&P Global Mobility’s industry standard ownership verification data that’s trusted and used by all OEMs.

Customer Communication Best Practices to Prevent Defection + Call Scripts

Explore call scripts to prevent defection at your dealer. Foster a positive experience by staying in touch with finance and service customers. Learn more.

The 4 P's to Identifying Trusted Dealership Tech Partners & Data Providers

Discover how to identify trusted dealership tech partners. Analyze data based on privacy, performance, personalization, and profitability tools.

3 Dealership Templates to Retain Loyalty Customers

By staying in consistent contact with customers after the sale, dealers are empowered to proactively prevent customer defection and build customer loyalty. Get started with these customer templates.

10-Point Checklist to Proactively Retain Loyalty Customers