automotiveMastermind

  • How to Prepare the Next Generation of Car Dealership Leaders

    How to Prepare the Next Generation of Car Dealership Leaders

    The composition of dealership teams around the U.S. is changing – and getting younger. A 2019 industry study found that by 2020, Gen Z were expected to make up 20% of the dealership workforce.

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  • Mastermind Gives Back – and Continues Looking Forward

    Mastermind Gives Back – and Continues Looking Forward

    At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what.

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  • 4 Best Practices to Engage Auto Sales Leads

    4 Best Practices to Engage Auto Sales Leads

    Dealership best practices for engaging auto sales leads have evolved over the years to keep pace with changing automotive consumer preferences and marketplace conditions.

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  • 3 Best Practices for Pre-Owned Car Dealerships

    3 Best Practices for Pre-Owned Car Dealerships

    Dealers have seen their business model suddenly shift to being predominantly pre-owned, to the point where IHS Markit research found that in May 2020, there were 3 used vehicles sold for ever new one.

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  • How to Improve Auto Dealership Efficiencies With Digital Tools

    How to Improve Auto Dealership Efficiencies With Digital Tools

    With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.

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  • How to Improve Pre-Owned Car Sales with Market EyeQ

    How to Improve Pre-Owned Car Sales with Market EyeQ

    When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...

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  • How to Attract the Best Dealership Auto Leads

    How to Attract the Best Dealership Auto Leads

    There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead quality.

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  • 4 Motivational Tips to Improve Car Dealership Team Culture

    4 Motivational Tips to Improve Car Dealership Team Culture

    How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealership leader?...

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  • How to Unite Your Pre-Owned and New Car Sales Teams

    How to Unite Your Pre-Owned and New Car Sales Teams

    How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.

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  • Post-Pandemic F&I Best Practices

    Post-Pandemic F&I Best Practices

    Like every other department, pre-pandemic life likely looked vastly different for auto dealerships’ F&I teams than it does now. Even with vehicle affordability concerns on the rise, record-high...

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  • 3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales

    3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales

    Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. Learn how to conquest new customers in our latest blog.

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  • 3 Tips For Proactively Promoting Dealership Customer Retention

    3 Tips For Proactively Promoting Dealership Customer Retention

    Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic. Learn 3 tips for promoting customer retention in this post.

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  • US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • Finding New Opportunity in Pre-owned Vehicle Sales

    Finding New Opportunity in Pre-owned Vehicle Sales

    It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing opportunity for...

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  • Summer Car Sales Guide For Auto Dealerships

    Summer Car Sales Guide For Auto Dealerships

    Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Day tentpole end...

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  • The State of Automotive Finance in 2020: What Dealers Need to Know

    The State of Automotive Finance in 2020: What Dealers Need to Know

    The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to rebound, and car...

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  • 2020 U.S. Auto Industry Roundup

    2020 U.S. Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle supply and to...

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  • Auto Sales: Why Personalized Marketing Is More Important Than Ever

    Auto Sales: Why Personalized Marketing Is More Important Than Ever

    In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...

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  • What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors

    What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors

    The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.

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