automotiveMastermind

  • 3 Tips For Proactively Promoting Dealership Customer Retention

    3 Tips For Proactively Promoting Dealership Customer Retention

    Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic – and why in recent years automotive dealership customer...

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  • Finding New Opportunity in Pre-owned Vehicle Sales

    Finding New Opportunity in Pre-owned Vehicle Sales

    It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing opportunity for...

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  • Summer Car Sales Guide For Auto Dealerships

    Summer Car Sales Guide For Auto Dealerships

    Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Day tentpole end...

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  • The State of Automotive Finance in 2020: What Dealers Need to Know

    The State of Automotive Finance in 2020: What Dealers Need to Know

    The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to rebound, and car...

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  • 2020 U.S. Auto Industry Roundup

    2020 U.S. Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Increase Your Dealership’s Conquest Marketing Leads Post Pandemic

    Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle supply and to...

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  • Auto Sales: Why Personalized Marketing Is More Important Than Ever

    Auto Sales: Why Personalized Marketing Is More Important Than Ever

    In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...

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  • What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors

    What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors

    The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.

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  • How to Make the Most of Your Auto Leads in the Post-Pandemic Market

    How to Make the Most of Your Auto Leads in the Post-Pandemic Market

    As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...

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  • How to Keep Sales and Service Connected While Operating Virtually

    How to Keep Sales and Service Connected While Operating Virtually

    It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicated.

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  • Digital Retailing: How to Improve Customer Experience and Sell More Cars

    Digital Retailing: How to Improve Customer Experience and Sell More Cars

    In an era where your dealership’s engagement with prospects and customers increasingly takes place online, how much thought have you given to the customer experience that takes place in your...

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  • How to Improve CX in the Service Drive (During and Post COVID-19)

    How to Improve CX in the Service Drive (During and Post COVID-19)

    The service drive is a critical component of the dealership customer experience in normal times, but it’s become even more important in the current environment.

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  • Keep Your Dealership’s Employees Positive

    Keep Your Dealership’s Employees Positive

    Motivating dealership employees can be a challenge, especially in the current market. Discover 3 ways to boost employee morale at your dealership.

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  • Why Digital Retailing Is More Important Than Ever

    Why Digital Retailing Is More Important Than Ever

    Well before COVID-19 disruptions, dealers have long known that the future of automotive retail will increasingly take place online.

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  • COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.

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  • National OEM Incentives to Reignite Your Sales Efforts

    National OEM Incentives to Reignite Your Sales Efforts

    Many OEMs are offering competitive incentives during the COVID-19 pandemic. Explore our list of incentives that OEMs are currently offering.

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  • What Your Dealership’s BDC Needs to Be Doing Differently

    What Your Dealership’s BDC Needs to Be Doing Differently

    Well before March, Americans were already shopping for new cars online, and the current environment means that trend is going to skyrocket faster than anyone could have predicted.

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  • Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare

    Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare

    As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks.

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  • How to Create an Exceptional Dealership Culture

    How to Create an Exceptional Dealership Culture

    There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

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  • How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...

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