automotiveMastermind

  • COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.

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  • National OEM Incentives to Reignite Your Sales Efforts

    National OEM Incentives to Reignite Your Sales Efforts

    If you work for a dealership who is permitted to conduct new car sales amid the COVID-19 pandemic, consider yourself lucky. Many OEMs are putting out very competitive incentives.

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  • What Your Dealership’s BDC Needs to Be Doing Differently

    What Your Dealership’s BDC Needs to Be Doing Differently

    Well before March, Americans were already shopping for new cars online, and the current environment means that trend is going to skyrocket faster than anyone could have predicted.

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  • Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare

    Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare

    As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks.

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  • How to Create an Exceptional Dealership Culture

    How to Create an Exceptional Dealership Culture

    There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

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  • How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...

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  • Dealership Service Department Marketing Tips

    Dealership Service Department Marketing Tips

    It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two critical roles for...

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  • 3 Ways to Prepare Your Dealership for Voice Search

    3 Ways to Prepare Your Dealership for Voice Search

    Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way you’d normally...

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  • Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new tools for our...

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  • Disruption in the Automotive Industry: How Digital is Changing Car Sales

    Disruption in the Automotive Industry: How Digital is Changing Car Sales

    Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates and gas prices...

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  • How Mastermind Service Goes Above and Beyond

    How Mastermind Service Goes Above and Beyond

    While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley. Rather, we...

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  • How to Take Your Dealership Reporting to the Next Level

    How to Take Your Dealership Reporting to the Next Level

    Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are you taking action...

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  • The Importance of the Dealership Service Drive in the Customer Relationship

    The Importance of the Dealership Service Drive in the Customer Relationship

    An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analytics into fixed...

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  • What You Need to Know about Dealership Marketing in 2020

    What You Need to Know about Dealership Marketing in 2020

    The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s have dealers had both the challenge and...

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  • What Makes a Great Dealership Leader?

    What Makes a Great Dealership Leader?

    If you’re reading this post, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadership qualities are to day-to-day business and end-of-year bottom...

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  • How Dealerships Can Improve Customers’ F&I Experience

    How Dealerships Can Improve Customers’ F&I Experience

    Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend time dealing with...

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  • Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it’s become clear...

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  • Viewing the Dealership Customer Experience from a Prospect’s Perspective

    Viewing the Dealership Customer Experience from a Prospect’s Perspective

    Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are your customers...

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  • 5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...

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  • Predictive Analytics in the Auto Industry

    Predictive Analytics in the Auto Industry

    The automotive industry continues to face dynamic challenges such as shifting marketing conditions, increased competition, cost pressure and volatility. For dealers with the right technology,...

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