automotiveMastermind

  • How Dealers Are Cracking the Code on Inventory Challenges

    How Dealers Are Cracking the Code on Inventory Challenges

    Explore best practices and tips from auto dealers on how to continue selling, marketing and acquiring vehicles even amid inventory challenges.

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  • Reimagining Dealership Year-End Sales Events in 2021

    Reimagining Dealership Year-End Sales Events in 2021

    Discover best practices for dealership holiday sales events in 2021 amid inventory challenges including changing marketing strategies, events, and messaging.

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  • Q3-Q4 2021 State of Automotive Sales & Inventory

    Q3-Q4 2021 State of Automotive Sales & Inventory

    Explore Q3 2021 market trends and the state of the automotive retail industry and discover the challenges for auto dealers to expect in Q4 and beyond.

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  • Inventory Shortages: 3 Myths Dealers Need to Know

    Inventory Shortages: 3 Myths Dealers Need to Know

    Learn the truth behind three common auto dealer myths about dealership sales and service during the inventory crisis and how to market to your customers.

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  • Buyer Expectations Have Changed – Here’s How Dealers Can Adapt

    Buyer Expectations Have Changed – Here’s How Dealers Can Adapt

    Learn how car buyer expectations have changed during the inventory crisis + how dealers can leverage data to adapt and improve the path to purchase a car.

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  • 3 Ways Marketing Automation Can Help Dealers Overcome Challenges

    3 Ways Marketing Automation Can Help Dealers Overcome Challenges

    Learn how dealers can leverage marketing automation tools and technology to overcome inventory challenges, acquire pre-owned vehicles and sell more cars.

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  • Why Dealers Need to Keep Marketing – Even with Low or No Inventory

    Why Dealers Need to Keep Marketing – Even with Low or No Inventory

    Explore why auto dealers need to keep marketing amid inventory shortages and learn how dealerships can continue marketing even with no or low inventory.

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  • 4 Ways for Auto Dealers to Stay Ahead of 2022 Inventory Challenges

    4 Ways for Auto Dealers to Stay Ahead of 2022 Inventory Challenges

    The latest forecasts highlight why dealers experiencing inventory shortages can’t afford to pause their sales and marketing efforts until the market stabilizes.

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  • Why Dealers Need to Focus on Customer Experience Amid Inventory Shortages

    Why Dealers Need to Focus on Customer Experience Amid Inventory Shortages

    To succeed in today’s challenging market, dealers need to ensure they’re offering a dealership buying experience that is true to their brand promise and tailored to their customer at every touchpoint.

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  • How to Increase Loyalty and Improve Customer Retention Amid Dealership Inventory Shortages

    How to Increase Loyalty and Improve Customer Retention Amid Dealership Inventory Shortages

    As dealerships’ inventory tighten amid ongoing microchip shortages, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers to improve retention.

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  • Best Practices for Auto Dealers to Communicate with Customers

    Best Practices for Auto Dealers to Communicate with Customers

    Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team can control.

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  • 3 P’s of High-Performing Dealership Marketing

    3 P’s of High-Performing Dealership Marketing

    Effective dealership marketing in today’s market means more than putting your name on a billboard or blanketing your market with spray-and-pray offers.

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  • Dealership Data-Driven Marketing: 3 Things Dealers Need to Know

    Dealership Data-Driven Marketing: 3 Things Dealers Need to Know

    In the past year, dealerships have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new vehicles due to the chip shortage.

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  • Expert Tips for Building a Winning Dealership Team

    Expert Tips for Building a Winning Dealership Team

    While every dealership will face its own unique set of challenges, building a winning team of diverse skillsets and experiences enables dealerships to strategize for more sustainable success.

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  • Predictive Analytics in the Auto Industry

    Predictive Analytics in the Auto Industry

    Technology is rapidly transforming the automotive industry, and predictive analytics (while now a common industry buzzword) are a core differentiator for dealers who use it well.

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  • 3 Ways to Maximize Your Dealership Marketing ROI

    3 Ways to Maximize Your Dealership Marketing ROI

    While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.

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  • 3 Emerging Dealership Challenges & How Dealers are Overcoming Them

    3 Emerging Dealership Challenges & How Dealers are Overcoming Them

    Aside from inventory shortages impacting a vast majority of brands, dealerships from coast to coast are strategizing on to overcome new and ongoing challenges alike.

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  • Q2 2021 State of Automotive Sales & Inventory

    Q2 2021 State of Automotive Sales & Inventory

    Following challenges from COVID-19 and growing inventory concerns spurred by the microchip shortage in early 2021, dealers’ performance in Q2 varied greatly from brand to brand, and store to store.

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  • 4 Ways to Improve the Dealership Customer Experience Amid Inventory Shortages

    4 Ways to Improve the Dealership Customer Experience Amid Inventory Shortages

    Today’s buyers are more informed than ever and most are well aware of the ongoing inventory challenges dealerships are facing – as well as how the vehicle shortages are impacting car sales prices.

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  • 3 Dealership Tips for New Inventory Presales

    3 Dealership Tips for New Inventory Presales

    In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.

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