automotiveMastermind

It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing opportunity for...

Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Day tentpole end...

The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to rebound, and car...

There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle supply and to...

In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...

The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.

As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...

It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicated.

In an era where your dealership’s engagement with prospects and customers increasingly takes place online, how much thought have you given to the customer experience that takes place in your...

The service drive is a critical component of the dealership customer experience in normal times, but it’s become even more important in the current environment.

Motivating dealership employees can be a challenge, especially in the current market. Discover 3 ways to boost employee morale at your dealership.

Well before COVID-19 disruptions, dealers have long known that the future of automotive retail will increasingly take place online.

One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.

Many OEMs are offering competitive incentives during the COVID-19 pandemic. Explore our list of incentives that OEMs are currently offering.

Well before March, Americans were already shopping for new cars online, and the current environment means that trend is going to skyrocket faster than anyone could have predicted.

As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks.

There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...