automotiveMastermind

Discover best practices for dealership holiday sales events in 2021 amid inventory challenges including changing marketing strategies, events, and messaging.

Explore Q3 2021 market trends and the state of the automotive retail industry and discover the challenges for auto dealers to expect in Q4 and beyond.

Learn the truth behind three common auto dealer myths about dealership sales and service during the inventory crisis and how to market to your customers.

Learn how car buyer expectations have changed during the inventory crisis + how dealers can leverage data to adapt and improve the path to purchase a car.

Learn how dealers can leverage marketing automation tools and technology to overcome inventory challenges, acquire pre-owned vehicles and sell more cars.

Explore why auto dealers need to keep marketing amid inventory shortages and learn how dealerships can continue marketing even with no or low inventory.

The latest forecasts highlight why dealers experiencing inventory shortages can’t afford to pause their sales and marketing efforts until the market stabilizes.

To succeed in today’s challenging market, dealers need to ensure they’re offering a dealership buying experience that is true to their brand promise and tailored to their customer at every touchpoint.

As dealerships’ inventory tighten amid ongoing microchip shortages, now is the time for automotive industry dealers to focus on proactively retaining their loyal customers to improve retention.

Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team can control.

Effective dealership marketing in today’s market means more than putting your name on a billboard or blanketing your market with spray-and-pray offers.

In the past year, dealerships have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new vehicles due to the chip shortage.

While every dealership will face its own unique set of challenges, building a winning team of diverse skillsets and experiences enables dealerships to strategize for more sustainable success.

Technology is rapidly transforming the automotive industry, and predictive analytics (while now a common industry buzzword) are a core differentiator for dealers who use it well.

While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.

Aside from inventory shortages impacting a vast majority of brands, dealerships from coast to coast are strategizing on to overcome new and ongoing challenges alike.

Following challenges from COVID-19 and growing inventory concerns spurred by the microchip shortage in early 2021, dealers’ performance in Q2 varied greatly from brand to brand, and store to store.

Today’s buyers are more informed than ever and most are well aware of the ongoing inventory challenges dealerships are facing – as well as how the vehicle shortages are impacting car sales prices.

In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.