Latest Content

Welcome to our Hub! We hope you find something interesting to read, watch and share.

  • 6 Tips to Attract First-Time Car Buyers

    6 Tips to Attract First-Time Car Buyers

    Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

    Read Flipbook
  • How to Drive Pre-Owned Sales Profits58:42

    How to Drive Pre-Owned Sales Profits

    Mastermind Senior Dealer Relations Manager Pete Margaros discusses how dealers can apply the best practices and tools that have revolutionized new car marketing and sales to pre-owned auto sales.

    Watch Video
  • How to Attract the Best Dealership Auto Leads

    How to Attract the Best Dealership Auto Leads

    There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead quality.

    Read Article
  • Driving Profit in the New Market: New Opportunities in Used Cars

    Driving Profit in the New Market: New Opportunities in Used Cars

    Learn how to improve dealership profitability by applying the best practices revolutionizing automotive retail and marketing to the challenges of pre-owned sales.

    Read Flipbook
  • Mastermind Gives Back – and Continues Looking Forward

    Mastermind Gives Back – and Continues Looking Forward

    At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what.

    Read Article
  • Request a Market EyeQ Demo

    Sell More Cars
  • Tips to Take Advantage of the Pre-Owned Surge1:21

    Tips to Take Advantage of the Pre-Owned Surge

    Carla Wade, Director of Sales Development, shares how auto dealerships can utilize predictive analytics and data-powered marketing campaigns to take advantage of the pre-owned vehicle surge.

    Watch Video
  • How to Unite Your Pre-Owned and New Car Sales Teams

    How to Unite Your Pre-Owned and New Car Sales Teams

    How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.

    Read Article
  • Helms Bros. Mercedes-Benz Testimonial

    Helms Bros. Mercedes-Benz Testimonial

    Market EyeQ is helping Helms Bros. Mercedes-Benz sell more cars through effective marketing campaigns. Interested in what Market EyeQ can do for you? Contact us for a demo today.

    Read Flipbook
  • Follow Mastermind on LinkedIn

    Follow Us
  • The 5 W’s of Auto Sales Prospecting

    The 5 W’s of Auto Sales Prospecting

    Discover how auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.

    Read Flipbook
  • Friendly Kia Testimonial

    Friendly Kia Testimonial

    Market EyeQ is helping Friendly Kia sell more vehicles through effective and personalized predictive marketing campaigns. Interested in what Market EyeQ can do for you? Request a demo today.

    Read Flipbook
  • ×

    Industry Trends and Insights Newsletter Signup

    Thank you!
    Error - something went wrong!
  • 3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

    Read Flipbook
  • Suburban Cadillac of Troy Testimonial

    Suburban Cadillac of Troy Testimonial

    Market EyeQ is helping the team at Suburban Cadillac of Troy to improve retention by allowing them to get ahead of customers in their buying process. Request a free demo today.

    Read Flipbook
  • Market EyeQ Advantage1:39

    Market EyeQ Advantage

    Market EyeQ is the industry's first-ever sales platform that allows dealers to target loyalty, service and conquest customers from one tool. Learn how Market EyeQ can help you sell more.

    Watch Video
  • The New Relationship Between Mentor and Mentee48:03

    The New Relationship Between Mentor and Mentee

    In this podcast, host Dennis Wisco of Wisco Weekly and Giorgia Favaretto-Illig, VP of Marketing at Mastermind, address the moving parts that contribute to starting a successful mentorship program.

    Watch Video
  • Pre-Owned Cars & Data Mining15:10

    Pre-Owned Cars & Data Mining

    In this Auto Remarketing podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with senior editor Joe Overby about the latest used-car product launches at Mastermind.

    Watch Video
  • Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ

    Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ

    Suburban Cadillac of Troy achieved 12 months of year over year record car sales which they primarily attribute to Mastermind’s dealership sales and marketing solution, Market EyeQ.

    Read Flipbook
  • 2020 Update On Why The Car Biz Still Has A Future37:53

    2020 Update On Why The Car Biz Still Has A Future

    Learn about automotive retail operations, factors supporting the trending growth of the used car industry, and how partnerships with marketing leaders like automotiveMastermind are helping dealers.

    Watch Video
  • Audi Nyack Success Story3:09

    Audi Nyack Success Story

    Hear Jimmy Macagna, General Manager of Audi Nyack, and Don Thompson, the store's Sales Manager, talk about how Market EyeQ has helped their dealership gain new customers every month. Thanks to Market

    Watch Video
  • How Mastermind Empowers Dealerships to Improve their Customer Experience

    How Mastermind Empowers Dealerships to Improve their Customer Experience

    Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.

    Read Flipbook
  • Lexus of Warwick Success Story2:58

    Lexus of Warwick Success Story

    Meet the team at Lexus of Warwick in Rhode Island. Through Market EyeQ's Behavior Prediction Score®, Lexus of Warwick's sales team can easily identify who is most likely to purchase a vehicle next.

    Watch Video
  • loading
    Loading More...