Latest Content
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Read Flipbook3 Ways to Use Predictive Analytics in the Service Drive
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Read ArticleThe Importance of the Dealership Service Drive in the Customer Relationship
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analytics into fixed...
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Read ArticleWhat You Need to Know about Dealership Marketing in 2020
The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s have dealers had both the challenge and...
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Read FlipbookWhy Direct Mail Still Packs a Serious Punch
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Read ArticleWhat Makes a Great Dealership Leader?
If you’re reading this post, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadership qualities are to day-to-day business and end-of-year bottom...
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1:36Watch VideoMastermind Minute Episode 1: PEEK Auto Trends, Oil Prices and Buying Behavior
Visit our blog for more of the latest automotive insights & trends: https://www.automotivemastermind.com
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Read ArticleHow Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend time dealing with...
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Read ArticleDealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One
At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it’s become clear...
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3:09Watch VideoAudi Nyack Success Story
Hear Jimmy Macagna, General Manager of Audi Nyack, and Don Thompson, the store's Sales Manager, talk about how Market EyeQ has helped their dealership gain new customers every month. Thanks to Market
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Read ArticleViewing the Dealership Customer Experience from a Prospect’s Perspective
Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are your customers...
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1:58Watch VideoAbout Mastermind
automotiveMastermind takes the guesswork out of the car selling process, enabling your dealership to work more efficiently and become more profitable. Visit our website to learn more about automotiv
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2:28Watch VideoDealer Testimonials
How can automotiveMastermind help your dealership sell more cars? Hear directly from our dealer partners on how they’ve benefited from partnering with us. Visit our website to learn more about Master
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38:47Watch VideoThe Most Important Customer Data Points
In this podcast, automotiveMastermind shares why their data and technology is helping dealers sell more cars. Data is widely available these days, and it's becoming a race to crunch numbers to predict
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29:58Watch VideoHow Dealers Can Better Talk to Customers
In this podcast Steve DeWitt, Business Development Director at automotiveMastermind, shares some valuable insight into how automotive retailers can better talk to customers. Want to learn more about
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47:32Watch VideoHow Automotive Retailers Proactively Target Car Buyers
In this podcast, Johannes Gnauck, co-Founder and co-CEO of automotiveMastermind, shares some of their best practices on how they target car buyers. Car buyers today are more educated than ever about
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41:39Watch VideoHow Dealership Management Can Become Better Leaders
In this podcast, Andrew Rains, Chief Commercial Officer at automotiveMastermind, breaks down how to become a more effective leader. Andrew oversees new business, customer retention, account managem
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Read Article5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...
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53:28Watch VideoShifting Paradigm of Automotive Sales
In this webinar you will learn: - How to personalize the sales experience to every customer and more Do you want to increase your customer retention rate, convert service to vehicle sales and gain
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49:40Watch VideoTake the Guesswork Out of Car Sales Strategy
In this webinar you will learn: - Best practices for leveraging your marketing efforts to make more sales - How to identify the right information your sales personnel should leverage - The art and
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55:38Watch VideoAutomotive Sales Webinar: How Car Dealerships Earn Customer Loyalty
Discover how to leverage dealership customer data to improve your dealership’s customer loyalty and enhance your customer retention programs.
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