Welcome to our Hub! We hope you find something interesting to read, watch and share.
How To Communicate with Customers During Times of Uncertainty
Erik Valentin, Dealer Relations Manager at Mastermind, shares useful suggestions on how dealers can communicate with their customers during times of uncertainty.
How to Improve Your Dealership's Service Drive Efforts with Data & Analytics
It’s about data, analytics – and execution. Learn how it can work for you in this free eBook.
What Your Dealership’s BDC Needs to Be Doing Differently
Well before March, Americans were already shopping for new cars online, and the current environment means that trend is going to skyrocket faster than anyone could have predicted.
7 Tips on How to Practice Social Distancing in Your Dealership
Everyone has a role to play in keeping your dealership safe and operational. We’ve compiled these seven tips to help you implement social distancing in your dealership.
IHS Markit Rapid Response Economic Analysis
Erik Hess, Vice President of Business Operations at Mastermind, summarizes the IHS Markit Rapid Response Economic Analysis.
3 Tips to Maximize Your Service Drive During COVID-19 Disruptions
Carla Nurse, Director of Sales Development at Mastermind, shares how to maintain a safe service drive while leaning on the BDC to maximize on customer outreach amid COVID-19 disruptions.
4 Tips If Your Employee Contracts COVID-19
We compiled four immediate actions to take if an employee in your dealership contracts or believes they have come in contact with COVID-19.
How Dealers Can Take Advantage of Low Interest Rates
Erik Hess, Vice President of Business Operations at Mastermind, shares how dealers can take advantage of low interest rates and provide relief to customers during COVID-19 disruptions.
36-Point Checklist If Your Dealership is Mandated to Close
We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.
6 Tips for Employee Guidance & Communication If Your Dealership Closes
As the state of the automotive industry is evolving by the hour, the possibility that your dealership may be asked to close its doors for business is not a radical thought.
A Message from our Co-Founder & CEO
Marco Schnabl, Co-Founder and CEO of Mastermind, shares a few words for our valued dealer partners regarding business continuity as the automotive industry adapts to a new normal amid COVID-19.
5 Tips for Dealership Management on Business Continuity
Many dealership management personnel have a lot on their plates right now. We've put together some tips to help management adapt their store's business model.
Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare
As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks.
Virtual Dealership Best Practices
Like the rest of the world, we at Mastermind are actively monitoring the impact of COVID-19. To help the automotive community operate as efficiently as possible, we’ve put together tips for you.
How Dealers Can Keep their Customers and Staff Safe During the Coronavirus Outbreak
Erik Hess, Vice President of Business Operations at Mastermind, shares automotive trends and insights to help your dealership be proactive through these challenging times.
How Dealerships Can Proactively Sell During COVID-19 Disruptions
Carla Nurse, Director of Sales Development at Mastermind, shares how sales reps can keep selling proactively during a time when foot traffic is light due to COVID-19 disruptions.
How Marketing Technology is Changing the Automotive Customer Experience
Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...
How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...
Dealership Service Department Marketing Tips
It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two critical roles for...