How to Improve Dealership Lead Quality for More Car Sales
Find out how to improve the quality of your dealership sales leads with these best practices. Enhance automotive lead generation to drive opportunity.
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Latest Content
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Gunther Volvo Success Story
Mastermind's superb marketing and incredibly accurate Behavior Prediction Score® (BPS), enables the team at Gunther Volvo to easily target prospects that are currently in the market to buy a new car.
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The Do’s and Don’ts of Dealership Data
Discover the "Do's and Don'ts" that NADA webinar experts recommend for dealership data. Explore the benefits of data activation, integration and security.
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Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
Discover various Mastermind tools to help your dealership navigate car buying behaviors. Keep up with the constant development in the auto industry. Learn more.
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Service-to-Sales: 4 Ways to Improve Dealership Marketing
Discover four marketing tactics to increase revenue in your service drive. Your service and fixed ops department is the key to your dealership’s bottom line.
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How to Fuel Comprehensive Insights with Dealership CDPs
Explore how trending customer data platforms can help your dealership engage with your customers. Discover the benefit of integrating CDPs for insights.
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Loyalty Digital Audiences
Digital Audiences empowers you to create custom or pre-built loyalty audiences using enriched first-party customer data from Mastermind and automatically upload them to your Meta Ad Account.
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Conquest Digital: Create Custom or Pre-Built Audiences
Dealers can create custom or pre-built audiences based on the most comprehensive and reliable data in the industry with Mastermind.
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Market Impact: Increase Loyalty, Market Inventory & Conquest New Customers
Make more informed decisions about how you can increase loyalty, market your inventory and conquest new customers with Market Impact.
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How to Understand & Measure Dealership Performance
Gain a better understanding of your dealership's performance metrics. Explore how Mastermind can help you use this knowledge to measure future success.
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Where Your Dealership Customers are Going & How to Meet Them There
Discover expert insights on engaging your customers and maintaining loyalty at your dealership. Enhance customer retention strategies with Mastermind tools.
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3 Reasons Not to Pump the Brakes on Dealership Marketing in 2023
Discover why your dealership should maintain its focus on marketing strategies in 2023 despite rising prices and lack of incentives for customers.
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4 Types of Automotive Data to Help You Sell More Cars
Data is your biggest asset when your goal is to sell more cars. Learn how to leverage 4 types of automotive data to nurture buyers and improve car sales at your dealership.
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Automotive Equity Mining vs. Data Mining: Why Your Dealership Needs a Sales Platform
Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business.
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Q1 Wrapped: Which Trends Are Expected to Continue?
Explore automotive industry and consumer trends that impacted automotive dealerships the most in Q1 2023 and how dealers can best prepare for Q2.
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3 Ways Marketing Automation Can Help Dealers Overcome Challenges
Explore how marketing automation can help dealers overcome challenges and ultimately support identifying, engaging and retaining the right customers.
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How Is Automotive Inventory Management Expected to Look in Q2?
Explore the state of automotive inventory and how dealerships can prepare their staff and focus on an exceptional customer experience to succeed in Q2 2023.
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Tom’s Ford Drives Pre-Orders and Service Acquisitions with Mastermind
See how Tom’s Ford utilizes Mastermind tools to drive dealership service acquisitions. Explore customer-focused experiences for your team to engage sales leads.
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How Dealerships Can Sell Smarter in 2023
Auto dealers can sell smarter in 2023 by adapting to changing buying behaviors. See how Mastermind can help dealers drive customer loyalty and conquests.
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How to Increase Your Dealership’s BDC Experience
Discover tips on how to improve and maximize the effectiveness of your dealership's business development center for future sales. Learn more.
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