Welcome to our Hub! We hope you find something interesting to read, watch and share.
6 Tips to Attract First-Time Car Buyers
Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.
How to Drive Pre-Owned Sales Profits
Mastermind Senior Dealer Relations Manager Pete Margaros discusses how dealers can apply the best practices and tools that have revolutionized new car marketing and sales to pre-owned auto sales.
How to Attract the Best Dealership Auto Leads
There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead quality.
Driving Profit in the New Market: New Opportunities in Used Cars
Learn how to improve dealership profitability by applying the best practices revolutionizing automotive retail and marketing to the challenges of pre-owned sales.
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what.
Request a Market EyeQ DemoSell More Cars
Tips to Take Advantage of the Pre-Owned Surge
Carla Wade, Director of Sales Development, shares how auto dealerships can utilize predictive analytics and data-powered marketing campaigns to take advantage of the pre-owned vehicle surge.
How to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.
Helms Bros. Mercedes-Benz Testimonial
Market EyeQ is helping Helms Bros. Mercedes-Benz sell more cars through effective marketing campaigns. Interested in what Market EyeQ can do for you? Contact us for a demo today.
Follow Mastermind on LinkedInFollow Us
The 5 W’s of Auto Sales Prospecting
Discover how auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.
Friendly Kia Testimonial
Market EyeQ is helping Friendly Kia sell more vehicles through effective and personalized predictive marketing campaigns. Interested in what Market EyeQ can do for you? Request a demo today.
3 Reasons Not to Pump the Brakes on Your Dealership Marketing
Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.
Suburban Cadillac of Troy Testimonial
Market EyeQ is helping the team at Suburban Cadillac of Troy to improve retention by allowing them to get ahead of customers in their buying process. Request a free demo today.
Market EyeQ Advantage
Market EyeQ is the industry's first-ever sales platform that allows dealers to target loyalty, service and conquest customers from one tool. Learn how Market EyeQ can help you sell more.
The New Relationship Between Mentor and Mentee
In this podcast, host Dennis Wisco of Wisco Weekly and Giorgia Favaretto-Illig, VP of Marketing at Mastermind, address the moving parts that contribute to starting a successful mentorship program.
Pre-Owned Cars & Data Mining
In this Auto Remarketing podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with senior editor Joe Overby about the latest used-car product launches at Mastermind.
Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ
Suburban Cadillac of Troy achieved 12 months of year over year record car sales which they primarily attribute to Mastermind’s dealership sales and marketing solution, Market EyeQ.
2020 Update On Why The Car Biz Still Has A Future
Learn about automotive retail operations, factors supporting the trending growth of the used car industry, and how partnerships with marketing leaders like automotiveMastermind are helping dealers.
Audi Nyack Success Story
Hear Jimmy Macagna, General Manager of Audi Nyack, and Don Thompson, the store's Sales Manager, talk about how Market EyeQ has helped their dealership gain new customers every month. Thanks to Market
How Mastermind Empowers Dealerships to Improve their Customer Experience
Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.
Lexus of Warwick Success Story
Meet the team at Lexus of Warwick in Rhode Island. Through Market EyeQ's Behavior Prediction Score®, Lexus of Warwick's sales team can easily identify who is most likely to purchase a vehicle next.