Dealership Sales Opportunities Cheat Sheet
During the chip shortage, desired vehicles were quickly swept off the market with little to no prospecting required from the dealers.
In the face of increasing competition in automotive retail, dealers are facing the dual challenge of navigating a challenging market while capitalizing on emerging opportunities.
With the industry experiencing slow but steady growth as inventories normalize and incentives return, it’s essential to adopt a multi-faceted approach for identifying and proactively engaging potential buyers across their service, conquest and loyalty portfolios.