Q2 Mastermind Updates: New Features, Integrations, Partners & Fun with Fritz
After kicking off the year with a focus on empowering sales teams, Q2 was all about demand generation for the Mastermind team.
How can our platform better support sales at scale for our dealer partners? Answer: We built a couple of brand-new integrations, provided an upgrade to our Service Portfolio, and had a little fun courtesy of our friend Fritz.
Over the last quarter, the automotiveMastermind product team built and introduced four enhancements that enable our dealer partners to:
- Bulk export and print records to simplify service interactions.
- Uncover additional opportunities in the service drive with direct integration between Mastermind and Dealertrack.
- Unlock new digital advertising opportunities with Force Marketing.
1. Simplifying Service Interactions with Bulk Actions
The much-anticipated bulk export and print feature in the Service Portfolio went live on April 23rd.
Dealers can now either export a list of customers to make it easier to target them with additional marketing or print multiple offers out at once to easily prepare to meet them in the drive. Select from Drive, Appointments, and Recent Service, and export customer records with pertinent service-oriented customer information to help perfect the pitch. Bulk print and export is designed to increase your efficiency and help you sell more cars within the service drive.
2. Service Drive Enhancements with Mastermind and Dealertrack Integration
The direct integration between Dealertrack and Mastermind is now live, giving dealers more accurate in-market predictions and customer messaging. This integration supports a more scalable, data-driven approach to converting service drive traffic into new sales opportunities.
With real-time service notifications and deeper customer insights from the service portfolio, dealerships with both DealerTrack and Mastermind can uncover more sales opportunities right from the service drive.
3. Unlocking New Digital Advertising Opportunities with Force Marketing
Recently, Force Marketing announced their partnership with automotiveMastermind. This new integration will send BPS-powered audience data from Mastermind to Force Marketing to drive their digital marketing campaign targeting on channels like Meta, display, video, and more.
This integration helps dealers drive demand by engaging customers earlier in their buying journey, delivering personalized messaging at the right time through the right marketing channels. Learn more about how our partnership with Force Marketing is transforming dealership performance.
4. Bringing the Fun with Fritz
This year, Fritz has stepped into the limelight and the reception has been incredible. He’s always been the powerhouse behind Mastermind’s Actionable Intelligence
, but we want to show all of you his personality alongside his brilliance. Not only can our robot predict when customers are in-market or what to say to them, but he can do it while having fun too!
First, Fritz kicked off summer on May 21 with a barbecue bash. Then, starting on June 24, Fritz donned red, white, and blue to celebrate Independence Day. Check out Fritz’s America-themed makeover by visiting the Deal Sheet and clicking on the “CoPilot” tab in the BPS bar.
Keep your eye out for more makeovers for Mastermind CoPilot this year. As we kick off the third quarter, it’s never been a better time for dealers to click on CoPilot and craft the perfect pitch.