How to adapt your dealership to COVID-19 challenges. Learn how to go virtual, remain agile, and pivot your dealership's operations model.
According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing budgets during the pandemic. But if your goal is to sell more cars, why stop marketing?
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Join Mastermind Director of Business Development Steve DeWitt as he shares lessons learned from dealerships during the COVID-19 crisis and how dealers can make the most of future opportunities.
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Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.
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A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.
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With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.
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In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...
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The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.
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As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...
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Follow UsFor years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.
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It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.
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Learn more about what Mastermind was doing while dealership management were pre-occupied with focusing on bigger picture strategies to combat the COVID-19 disruptions.
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It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicated.
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Explore ways that your dealership can cultivate positive customer experiences through digital sales tactics.
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We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.
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Explore tips to help improve customer service in car dealerships to fuel customer loyalty and future auto sales using the dealership service drive.
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Discover six tips for your dealership to consider while operating as a remote sales department amid COVID-19 disruptions.
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Motivating dealership employees can be a challenge, especially in the current market. Discover 3 ways to boost employee morale at your dealership.
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Many states across the country have legislations in place that permit dealerships to only operate their service drives. Make the most of your dealership’s service department with these templates.
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As many dealerships pivot toward a “virtual” dealership model, it is essential to implement new processes to ensure safe business practices are being exercised. Explore our guide with tips.
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One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.
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