COVID-19 Resources for Dealerships
How to adapt your dealership to COVID-19 challenges. Learn how to go virtual, remain agile, and pivot your dealership's operations model.
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50:53Watch VideoHow Businesses Should Vet Tech Partners
In this Wisco Weekly podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with Dennis Wisco about how he approaches problem solving, and how businesses should “vet” tech partners.
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How Marketing to Customers During COVID-19 Increased Dealer Loyalty
According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing budgets during the pandemic. But if your goal is to sell more cars, why stop marketing?
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26:54Watch VideoWhat We Learned from Dealers' Response to COVID-19
Join Mastermind Director of Business Development Steve DeWitt as he shares lessons learned from dealerships during the COVID-19 crisis and how dealers can make the most of future opportunities.
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3 Digital Retail Tips: Lessons Learned During COVID-19 Disruptions
Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.
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The 35-Point Checklist You Need For Reopening Your Dealership
A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.
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5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic
With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.
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30:06Watch VideoKeeping Your Dealership Employees Motivated Amid Uncertainty
Mastermind's Chief Commercial Officer, Andrew Rains, and Sr. Director of Partner Experience, Katie Loyas, discuss keeping employees positive in trying times.
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41:03Watch VideoUsing Data Mining to Drive Sales & Improve CX During Market Disruptions
Learn how today's digital tools can convert leads into long-term loyalty customers through creating exceptional customer experience.
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Read ArticleAuto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...
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Read ArticleWhat Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them.
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1:31Watch VideoPre-Owned and New Cars Sales are Beginning to Recover
Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.
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1:48Watch VideoThe Rundown on Our Virtual BDC Pilot amid COVID-19
Carla Nurse, Director of Sales Development, shares a summary of the virtual BDC program that Mastermind pivoted to in one of many efforts to help our dealer partners during the COVID-19 pandemic.
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52:17Watch VideoProactive Recovery: Comprehensive Planning for Reopening Your Dealership
Ready to reopen your dealership? Join Ian Grace, Senior Manager of Partner Performance at Mastermind as he shares his in-depth approach for reopening your dealership.
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Read ArticleHow to Make the Most of Your Auto Leads in the Post-Pandemic Market
As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis process means...
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Why Comprehensive Data Mining is the Only Way Forward for Auto Sales
For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.
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How to Kickstart Auto Sales After COVID-19 Disruptions
It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.
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Mastermind Provides Unprecedented Virtual BDC Support Amid COVID-19
Learn more about what Mastermind was doing while dealership management were pre-occupied with focusing on bigger picture strategies to combat the COVID-19 disruptions.
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Read ArticleHow to Keep Sales and Service Connected While Operating Virtually
It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicated.
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Read ArticleDigital Retailing: How to Improve Customer Experience and Sell More Cars
In an era where your dealership’s engagement with prospects and customers increasingly takes place online, how much thought have you given to the customer experience that takes place in your...
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56:22Watch VideoHow to Kick Start Auto Leads During and After COVID-19
Join Matt Niess, Director of Business Development at automotiveMastermind, to learn about how to kick start auto leads during and after COVID-19 disruptions in this webinar.
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