4-Point Dealership Data Quality Checklist

August 31, 2021

As dealers look to digital tools more than ever to connect with audiences across platforms, analyzing the data used to fuel these omnichannel experiences is increasingly important.

The data in your dealership’s CRM, DMS, sales platform and beyond is collected and leveraged across platforms, informing your sales, marketing and service operations. While generally more data is better than less, the quality of your customer data ultimately determines the success of your dealership’s efforts across departments. 

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