Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”
By understanding how video motivates consumers to act, you can develop a dealership video marketing strateg...
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Explore our 12-point checklist to help your dealership be proactive in your marketing strategy. Maximize your dealership’s opportunities by reaching prospective buyers earlier in their buying journey.
While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.
In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.
Considering putting a halt on your dealership's marketing effort due to inventory shortages? Think again. Now is the time to capitalize on consumer trends and set your dealership up for success.
According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.
With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control.
Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.
Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.
Discover 3 helpful tips to help your dealership grow its portfolio with conquest marketing. By implementing a data-driven strategy, your dealership can significantly improve its market share.
Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.
In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.
Having a proactive dealership prospecting strategy can improve your dealership's sales and ROI. Discover 4 tips for enhancing your dealership's proactive prospecting efforts.
Discover how auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.
For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.
Looking for new sales opportunities during COVID-19? Discover 5 steps to create a successful virtual sales event for your dealership.
See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.
From an automotive retail perspective, dealers can use predictive tools to inform decisions related to inventory, merchandising, pricing and more, resulting in improved efficiency and efficacy.
Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.
Dealership best practices for engaging auto sales leads have evolved over the years to keep pace with changing automotive consumer preferences and marketplace conditions.
With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.