Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”
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12-Point Checklist for Modern Dealership Marketing
Explore our 12-point checklist to help your dealership be proactive in your marketing strategy. Maximize your dealership’s opportunities by reaching prospective buyers earlier in their buying journey.
3 Ways to Maximize Your Dealership Marketing ROI
While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.
3 Dealership Tips for New Inventory Presales
In the dealership world, the one topic on everyone’s mind is inventory shortages. From coast to coast, nearly every brand is experiencing new vehicle inventory shortages, challenging dealers to adapt.
3 Reasons to Not Stop Marketing During Inventory Shortages
Considering putting a halt on your dealership's marketing effort due to inventory shortages? Think again. Now is the time to capitalize on consumer trends and set your dealership up for success.
How Data Mining Tools Help Dealers Acquire Pre-Owned Inventory
According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.
How To Use Predictive Analytics to Maximize Your Dealership Portfolio
With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control.
The New Buyer Journey Best Practices for 2021 and Beyond
Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.
How to Maximize the Profitability of Your Dealership's Customer Portfolio
Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.
3 Tips to Grow Your Portfolio with Conquest Marketing
Discover 3 helpful tips to help your dealership grow its portfolio with conquest marketing. By implementing a data-driven strategy, your dealership can significantly improve its market share.
3 Steps to Get Ahead of Auto Leads with Proactive Dealership Marketing
Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.
3 Ways to Improve Your Service Drive Marketing to Drive Car Sales
In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.
4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy
Having a proactive dealership prospecting strategy can improve your dealership's sales and ROI. Discover 4 tips for enhancing your dealership's proactive prospecting efforts.
The 5 W’s of Auto Sales Prospecting
Discover how auto dealerships can utilize the 5 W’s to identify their best car buyer prospects, gain insight into prospects’ buying behaviors and successfully increase more car sales.
Why Comprehensive Data Mining is the Only Way Forward for Auto Sales
For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.
The 5 Step Essential Guide to Virtual Dealership Sales Events
Looking for new sales opportunities during COVID-19? Discover 5 steps to create a successful virtual sales event for your dealership.
Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting
See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.
How Predictive Analytics are Impacting OEMs and Dealerships
From an automotive retail perspective, dealers can use predictive tools to inform decisions related to inventory, merchandising, pricing and more, resulting in improved efficiency and efficacy.
Acquisition 101: Identify Quality Leads with Low-Touch Marketing
Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.
4 Best Practices to Engage Auto Sales Leads
Dealership best practices for engaging auto sales leads have evolved over the years to keep pace with changing automotive consumer preferences and marketplace conditions.
How to Improve Auto Dealership Efficiencies With Digital Tools
With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.