Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

Looking back to historic data from the 2008 recession gives us some insights into what may potentially come for the remainder of 2020 and beyond. OEMs and dealerships alike need to be laser-focused on limiting brand and dealership defection as consumers return to the market for a vehicle purchase.

Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.