Faced with rising lease prices and sky high equity in their vehicle, lease customers returning to market are increasingly buying out their leases. Proactively engaging lease customers is key to preventing buybacks – and customer defection. Learn how in this free guide.
Explore the automotiveMastermind guide to dealership communication with customers. Learn why communication ...
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To succeed in today’s challenging market, dealers need to ensure they’re offering a dealership buying experience that is true to their brand promise and tailored to their customer at every touchpoint.
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Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team can control.
Effective dealership marketing in today’s market means more than putting your name on a billboard or blanketing your market with spray-and-pray offers.
In the past year, dealerships have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new vehicles due to the chip shortage.
Explore our 12-point checklist to help your dealership be proactive in your marketing strategy. Maximize your dealership’s opportunities by reaching prospective buyers earlier in their buying journey.
While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.
Considering putting a halt on your dealership's marketing effort due to inventory shortages? Think again. Now is the time to capitalize on consumer trends and set your dealership up for success.
According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.
With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control.
Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.
Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.
Exiting an incredibly challenging year for auto dealers and consumers alike, automotive sales started off strong in 2021, growing by 11% month-over-month in January according to IHS Markit.