Typically representing the highest ROI sales and the most likely to generate service and other fixed-ops revenues, dealers have long understood the value of their loyal customers.
But in today's increasingly competitive market, dealers can no longer assume any customer's future business is guaranteed – even if a customer and their family have been buying from your dealership for years.
Amid inventory shortages, aggressive offers from competitors and expanded online retailing options that are increasingly tempting your customers to defect, it's critical dealers proactively prevent customer defection and protect their loyal customer base.
Get started today with our simple three-step guide.
