Pre-Owned Marketing & Sales Resources

Enhance your dealership's pre-owned sales and marketing efforts with these resources designed with the influx of used cars in mind. Explore checklists, guides, and articles to help you with your pre-owned prospecting.

  • 3 Ways to Increase Your Pre-Owned Sales Profitability

    3 Ways to Increase Your Pre-Owned Sales Profitability

    Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

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  • How Data is Helping Dealers Look Ahead 15:00

    How Data is Helping Dealers Look Ahead

    In this podcast, Marco Schnabl, CEO of automotiveMastermind, talks about using predictive analytics to drive showroom traffic and how dealers can navigate new shopping behaviors from consumers.

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  • FREE WEBINAR: 3 Ways to Drive Pre-Owned Auto Sales Profitability in 2020

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  • Maximize Your Pre-Owned Sales & Profits with Market EyeQ

    Maximize Your Pre-Owned Sales & Profits with Market EyeQ

    Pre-owned car buyers' wants and needs are more complex than new car buyers’. Mastermind understands these behaviors and simplifies their decision-making process with personalized marketing campaigns.

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  • 3 Tips to Improve Your Dealership’s Used Car Sales1:20

    3 Tips to Improve Your Dealership’s Used Car Sales

    Carla Wade, Director of Sales Development, shares how dealers can act now to maximize their pre-owned sales profitability and accelerate their recovery efforts.

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  • Tips to Prepare for the Pre-Owned Market Surge1:43

    Tips to Prepare for the Pre-Owned Market Surge

    Carla Nurse, Director of Sales Development at Mastermind, shares ways dealerships can prepare now for the expected surge of pre-owned vehicles hitting the marketplace. Discover Carla’s tips here.

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  • COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.

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  • Pre-Owned and New Cars Sales are Beginning to Recover1:31

    Pre-Owned and New Cars Sales are Beginning to Recover

    Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.

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  • The 35-Point Checklist You Need For Reopening Your Dealership

    The 35-Point Checklist You Need For Reopening Your Dealership

    A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

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  • How to Kickstart Auto Sales After COVID-19 Disruptions

    How to Kickstart Auto Sales After COVID-19 Disruptions

    It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

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