Pre-Owned Marketing & Sales Resources
Enhance your dealership's pre-owned sales and marketing efforts with these resources designed with the influx of used cars in mind. Explore checklists, guides, and articles to help you with your pre-owned prospecting.
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Retail vs. Wholesale: 4 Tips for Dealers to Consider When Evaluating Trade-ins
Wondering whether your dealership should recondition and retail a vehicle or take it to auction? Explore our 4 tips to help you evaluate your dealership's trade-ins to maximize your profitability.
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Read Article3 Best Practices for Pre-Owned Car Dealerships
Dealers have seen their business model suddenly shift to being predominantly pre-owned, to the point where IHS Markit research found that in May 2020, there were 3 used vehicles sold for ever new one.
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56:26Watch VideoHow to Cultivate Homegrown Pre-Owned Profits
Watch this NADA fireside chat as experts from Mastermind & CARFAX discuss driving service revenue, growing acquisition opportunities & maintaining a homegrown pre-owned inventory to boost profits.
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1:23Watch Video3 Ways to Grow Pre-Owned Profits
Dealers are selling 39% more used cars than they were 10 years ago and the average transaction price is up 21% but the profits are not keeping pace. Carla shares 3 easy ways to grow pre-owned profits.
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Acquisition 101: Identify Quality Leads with Low-Touch Marketing
Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.
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56:40Watch Video3 Proven Ways to Boost Pre-Owned Profitability
In this National Automobile Dealers Association (NADA) hosted webinar, Mastermind Dealer Relations Managers Pete Margaros and Andrew Menditch share pre-owned inventory management tactics and more.
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Read ArticleHow to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.
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58:42Watch VideoHow to Drive Pre-Owned Sales Profits
Mastermind Senior Dealer Relations Manager Pete Margaros discusses how dealers can apply the best practices and tools that have revolutionized new car marketing and sales to pre-owned auto sales.
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1:21Watch VideoTips to Take Advantage of the Pre-Owned Surge
Carla Wade, Director of Sales Development, shares how auto dealerships can utilize predictive analytics and data-powered marketing campaigns to take advantage of the pre-owned vehicle surge.
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3 Ways to Increase Your Pre-Owned Sales Profitability
Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.
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15:10Watch VideoPre-Owned Cars & Data Mining
In this Auto Remarketing podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with senior editor Joe Overby about the latest used-car product launches at Mastermind.
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54:58Watch VideoDrive Pre-Owned Sales Profitability
Join Mastermind Senior Dealer Relations Manager Pete Margaros as he shares 3 ways dealers can adapt to new vehicle inventory challenges and increase pre-owned sales profitability.
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Driving Profit in the New Market: New Opportunities in Used Cars
Learn how to improve dealership profitability by applying the best practices revolutionizing automotive retail and marketing to the challenges of pre-owned sales.
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50:53Watch VideoHow Businesses Should Vet Tech Partners
In this Wisco Weekly podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with Dennis Wisco about how he approaches problem solving, and how businesses should “vet” tech partners.
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15:00Watch VideoHow Data is Helping Dealers Look Ahead
In this podcast, Marco Schnabl, CEO of automotiveMastermind, talks about using predictive analytics to drive showroom traffic and how dealers can navigate new shopping behaviors from consumers.
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Maximize Your Pre-Owned Sales & Profits with Market EyeQ
Pre-owned car buyers' wants and needs are more complex than new car buyers’. Mastermind understands these behaviors and simplifies their decision-making process with personalized marketing campaigns.
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1:20Watch Video3 Tips to Improve Your Dealership’s Used Car Sales
Carla Wade, Director of Sales Development, shares how dealers can act now to maximize their pre-owned sales profitability and accelerate their recovery efforts.
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1:43Watch VideoTips to Prepare for the Pre-Owned Market Surge
Carla Nurse, Director of Sales Development at Mastermind, shares ways dealerships can prepare now for the expected surge of pre-owned vehicles hitting the marketplace. Discover Carla’s tips here.
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1:31Watch VideoPre-Owned and New Cars Sales are Beginning to Recover
Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.
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How to Kickstart Auto Sales After COVID-19 Disruptions
It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.
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