Pre-Owned Marketing & Sales Resources

Enhance your dealership's pre-owned sales and marketing efforts with these resources designed with the influx of used cars in mind. Explore checklists, guides, and articles to help you with your pre-owned prospecting.

  • 3 Ways to Grow Pre-Owned Profits1:23

    3 Ways to Grow Pre-Owned Profits

    Dealers are selling 39% more used cars than they were 10 years ago and the average transaction price is up 21% but the profits are not keeping pace. Carla shares 3 easy ways to grow pre-owned profits.

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  • Identify High-Quality Sales Leads with Low-Touch Marketing

    Identify High-Quality Sales Leads with Low-Touch Marketing

    Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

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  • 3 Best Practices for Pre-Owned Car Dealerships

    3 Best Practices for Pre-Owned Car Dealerships

    Dealers have seen their business model suddenly shift to being predominantly pre-owned, to the point where IHS Markit research found that in May 2020, there were 3 used vehicles sold for ever new one.

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  • 3 Proven Ways to Boost Pre-Owned Profitability56:40

    3 Proven Ways to Boost Pre-Owned Profitability

    In this National Automobile Dealers Association (NADA) hosted webinar, Mastermind Dealer Relations Managers Pete Margaros and Andrew Menditch share pre-owned inventory management tactics and more.

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  • How to Unite Your Pre-Owned and New Car Sales Teams

    How to Unite Your Pre-Owned and New Car Sales Teams

    How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.

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  • How to Drive Pre-Owned Sales Profits58:42

    How to Drive Pre-Owned Sales Profits

    Mastermind Senior Dealer Relations Manager Pete Margaros discusses how dealers can apply the best practices and tools that have revolutionized new car marketing and sales to pre-owned auto sales.

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  • Tips to Take Advantage of the Pre-Owned Surge1:21

    Tips to Take Advantage of the Pre-Owned Surge

    Carla Wade, Director of Sales Development, shares how auto dealerships can utilize predictive analytics and data-powered marketing campaigns to take advantage of the pre-owned vehicle surge.

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  • 3 Ways to Increase Your Pre-Owned Sales Profitability

    3 Ways to Increase Your Pre-Owned Sales Profitability

    Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

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  • Pre-Owned Cars & Data Mining15:10

    Pre-Owned Cars & Data Mining

    In this Auto Remarketing podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with senior editor Joe Overby about the latest used-car product launches at Mastermind.

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  • Drive Pre-Owned Sales Profitability 54:58

    Drive Pre-Owned Sales Profitability

    Join Mastermind Senior Dealer Relations Manager Pete Margaros as he shares 3 ways dealers can adapt to new vehicle inventory challenges and increase pre-owned sales profitability.

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  • Driving Profit in the New Market: New Opportunities in Used Cars

    Driving Profit in the New Market: New Opportunities in Used Cars

    Learn how to improve dealership profitability by applying the best practices revolutionizing automotive retail and marketing to the challenges of pre-owned sales.

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  • How Businesses Should Vet Tech Partners50:53

    How Businesses Should Vet Tech Partners

    In this Wisco Weekly podcast, Joe Kacala, Chief Product Officer at automotiveMastermind, chats with Dennis Wisco about how he approaches problem solving, and how businesses should “vet” tech partners.

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  • How Data is Helping Dealers Look Ahead 15:00

    How Data is Helping Dealers Look Ahead

    In this podcast, Marco Schnabl, CEO of automotiveMastermind, talks about using predictive analytics to drive showroom traffic and how dealers can navigate new shopping behaviors from consumers.

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  • Maximize Your Pre-Owned Sales & Profits with Market EyeQ

    Maximize Your Pre-Owned Sales & Profits with Market EyeQ

    Pre-owned car buyers' wants and needs are more complex than new car buyers’. Mastermind understands these behaviors and simplifies their decision-making process with personalized marketing campaigns.

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  • 3 Tips to Improve Your Dealership’s Used Car Sales1:20

    3 Tips to Improve Your Dealership’s Used Car Sales

    Carla Wade, Director of Sales Development, shares how dealers can act now to maximize their pre-owned sales profitability and accelerate their recovery efforts.

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  • Tips to Prepare for the Pre-Owned Market Surge1:43

    Tips to Prepare for the Pre-Owned Market Surge

    Carla Nurse, Director of Sales Development at Mastermind, shares ways dealerships can prepare now for the expected surge of pre-owned vehicles hitting the marketplace. Discover Carla’s tips here.

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  • Pre-Owned and New Cars Sales are Beginning to Recover1:31

    Pre-Owned and New Cars Sales are Beginning to Recover

    Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.

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  • How to Kickstart Auto Sales After COVID-19 Disruptions

    How to Kickstart Auto Sales After COVID-19 Disruptions

    It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

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  • COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know

    One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.

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  • The 35-Point Checklist You Need For Reopening Your Dealership

    The 35-Point Checklist You Need For Reopening Your Dealership

    A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

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