Pre-Owned Marketing & Sales Resources

Enhance your dealership's pre-owned sales and marketing efforts with these resources designed with the influx of used cars in mind. Explore checklists, guides, and articles to help you with your pre-owned prospecting.

  • 3 Best Practices for Pre-Owned Car Dealerships

    3 Best Practices for Pre-Owned Car Dealerships

    Explore three pre-owned dealership best practices, including building a profitable used vehicle inventory and identifying prospective used car buyers. Learn more.

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  • Working the Drive 101: How to Maximize Service-to-Sales Revenue

    Working the Drive 101: How to Maximize Service-to-Sales Revenue

    Discover the Mastermind guide to maximize service-to-sales revenue for your dealership by driving sales, acquiring inventory, and retaining customers.

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  • Identify and Acquire Inventory For Your Lot

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  • Crack the Code on Selling Acquiring and Marketing During an Inventory Crisis: Dealership Playbook

    Crack the Code on Selling Acquiring and Marketing During an Inventory Crisis: Dealership Playbook

    Discover how to navigate dealership challenges with this ebook on data-driven approaches to car sales, customer acquisition, and dealership marketing.

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  • Service Drive Pre-Owned Acquisitions Cheat Sheet

    Service Drive Pre-Owned Acquisitions Cheat Sheet

    Explore our cheat sheet to help your dealership improve its pre-owned vehicle acquisitions in the service drive. View the checklist.

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  • 3 Proactive Sales & Pre-Owned Acquisition Opportunities

    3 Proactive Sales & Pre-Owned Acquisition Opportunities

    Looking specifically at pre-owned, the average retail selling price of pre-owned vehicles by new car dealerships has increased by 11% compared to 2020.

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  • Pre-Owned Acquisition Checklist for Every Dealership Department

    Pre-Owned Acquisition Checklist for Every Dealership Department

    Find checklists for each of your dealership's departments to help with your pre-owned acquisition efforts.

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  • How to Acquire Pre-Owned Vehicles Through the Service Drive

    How to Acquire Pre-Owned Vehicles Through the Service Drive

    Forecasts from IHS Markit estimate 1.3 million fewer light vehicles were produced in the first quarter of 2021 due to chip shortages and other external influences.

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  • 3 Ways for Dealers to Acquire & Maximize Their Pre-Owned Inventory

    3 Ways for Dealers to Acquire & Maximize Their Pre-Owned Inventory

    For auto dealers, the ongoing chip shortages have resulted in historically low new vehicle inventories, as well as contributed to sky-high auction prices for pre-owned models.

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  • Crack the Code on Pre-Owned Inventory Acquisition: Workshop Recording1:03:39

    Crack the Code on Pre-Owned Inventory Acquisition: Workshop Recording

    Hear insights from real dealer leaders on how to acquire more pre-owned cars for your dealership. Check out our recording from the Crack The Code on Pre-Owned Inventory Acquisition virtual workshop.

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  • Crack the Code on Pre-Owned Inventory Acquisition: Dealer Panel Discussion53:58

    Crack the Code on Pre-Owned Inventory Acquisition: Dealer Panel Discussion

    Hear directly from our dealer partners on how Market EyeQ enables their dealership to build, maintain and sustain a healthy pre-owned inventory.

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  • Crack the Code on Pre-Owned Inventory Acquisition: Dealership Playbook

    Crack the Code on Pre-Owned Inventory Acquisition: Dealership Playbook

    Discover how to monetize your customer portfolio using data driven strategies for pre-owned acquisitions and portfolio management.

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  • 4-Step Guide to Acquiring the Best Pre-Owned Inventory Amid Chip Shortages

    4-Step Guide to Acquiring the Best Pre-Owned Inventory Amid Chip Shortages

    Chip shortages are expected to impact the auto industry until at least 2022. Explore how your dealership can approach its pre-owned vehicle acquisition strategy to set your dealership up for success.

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  • How Data Mining Tools Help Dealers Acquire Pre-Owned Inventory

    How Data Mining Tools Help Dealers Acquire Pre-Owned Inventory

    According to IHS Markit, an estimated 1.3 million fewer light vehicles were produced in the first quarter of 2021 because of semiconductor shortages, historically low new vehicle inventories.

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  • Retail vs. Wholesale: 4 Tips for Dealers to Consider When Evaluating Trade-ins

    Retail vs. Wholesale: 4 Tips for Dealers to Consider When Evaluating Trade-ins

    Wondering whether your dealership should recondition and retail a vehicle or take it to auction? Explore our 4 tips to help you evaluate your dealership's trade-ins to maximize your profitability.

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  • 3 Best Practices for Pre-Owned Car Dealerships

    3 Best Practices for Pre-Owned Car Dealerships

    Dealers have seen their business model suddenly shift to being predominantly pre-owned, to the point where IHS Markit research found that in May 2020, there were 3 used vehicles sold for ever new one.

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  • How to Cultivate Homegrown Pre-Owned Profits56:26

    How to Cultivate Homegrown Pre-Owned Profits

    Watch this NADA fireside chat as experts from Mastermind & CARFAX discuss driving service revenue, growing acquisition opportunities & maintaining a homegrown pre-owned inventory to boost profits.

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  • Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

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  • 3 Proven Ways to Boost Pre-Owned Profitability56:40

    3 Proven Ways to Boost Pre-Owned Profitability

    In this National Automobile Dealers Association (NADA) hosted webinar, Mastermind Dealer Relations Managers Pete Margaros and Andrew Menditch share pre-owned inventory management tactics and more.

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  • How to Unite Your Pre-Owned and New Car Sales Teams

    How to Unite Your Pre-Owned and New Car Sales Teams

    How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams.

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  • How to Drive Pre-Owned Sales Profits58:42

    How to Drive Pre-Owned Sales Profits

    Mastermind Senior Dealer Relations Manager Pete Margaros discusses how dealers can apply the best practices and tools that have revolutionized new car marketing and sales to pre-owned auto sales.

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