How Private Offers Are Driving Profitability & Sales Performance at Healey Brothers Ford
Healey Brothers Ford is a family-owned dealership, helping drivers in Poughkeepsie, New York find the perfect vehicle for decades.
MASTERMIND’S IMPACT
- 16X ROI since implementing Mastermind Private Offers
- 80% close rate when a customer enters the dealership with a marketing mailer
- 15% decrease in cost-per-sale
CHALLENGE:
Before partnering with automotiveMastermind, Healey Brothers Ford struggled with a complicated data mining system. The salespeople found it difficult to find qualified leads, interpret customer data, and present accurate deals. General Manager Chingis Mindin lacked visibility into salesperson activity and there was no prior strategy for leveraging Private Offers, leaving significant profit opportunities untapped.
“My reps would make 10 phone calls, get rejected 9 times. They didn’t want to make the 11th call.” – Chingis Mindin, General Manager, Healey Brothers Ford
SOLUTIONS:
Mastermind revolutionized the sales process for the sales team. Mastermind’s Private Offers unlocked new sales opportunities with more accurate, personalized data. By calculating exact deals and applying incentives upfront, the dealership could market to their customers with direct mail and emails that reflected real monthly payments. Beyond the uplevel in their marketing campaigns, Healey Brothers Ford uses Mastermind’s Deal Sheet to identify high potential leads and craft personalized emails, call scripts, and texts using the AI-powered Mastermind CoPilot. Since implementing Private Offers the dealership’s ROI jumped from 10X to 16X.
“Mastermind Private Offers have helped a lot because it calculates the deal more accurately now for the customer. When the marketing piece goes out, it truly shows what they qualify for.” – Chingis Mindin
RESULTS:
Increased Sales Team Efficiency
Salespeople no longer need to switch between tools or manually calculate deals. Ford’s integration with the Mastermind platform means Private Offers are visible and ready to act on in one place.
“It’s easier for the salespeople. They’re working their leads in Mastermind and don’t have to run the customer in Smart Vincent to see if they qualify for anything else and recalculate the deal. It’s already right there for them.” – Chingis Mindin
Smarter Coaching & Accountability
Managers can see who’s really using Mastermind, how they’re using it, and whether their activity translates into results. This empowers leadership to identify training needs and reward top performers.
“The reporting and the data are huge. It shows me everything I need to coach my team and plan my business.” – Chingis Mindin
Empowered Communication
Mastermind Copilot allows the team to craft more impactful emails, texts and call scripts that lead to more conversations and higher close rates.
“The AI tool is great. My team was amazed at first. It helps reps who struggle with grammar create outreach that sounds professional.” – Chingis Mindin
CONCLUSION:
By integrating Mastermind into their day-to-day process and leveraging Private Offers, Healey Brothers Ford has improved its sales strategy, made its team more effective, and resulted in a more profitable dealership.
