How Does Comprehensive Data Increase Your Bottom Line?

October 28, 2021

Data... it sounds boring, but it's actually the key to your dealership's success, and when it’s actionable and accurate – you can find customers before other dealerships even realize they're in the market.

Mastermind’s algorithm provides a unique and incredibly accurate ranking system called a Behavior Prediction Score that gives you the deep insights to market to the right people at the right time. We layer in thousands of additional data points from outside your DMS that no other vendor or dealership has access to, like buying preferences, demographics, and even family information.

This data gives each customer in your database a unique score, so you can anticipate their buying needs, and proactively market to them before the other dealers even notice them.

Want to learn more about Mastermind and how it can increase your dealership's bottom line, click here.

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