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How to Maximize the Profitability of Your Dealership's Customer Portfolio

Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.

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Looking for untapped profitability within your dealership may seem like an endless task with little to no reward, especially if you’re working with limited or dated technology. For many dealerships, leaning heavily on data and predictive marketing tools has proven critical to identifying profitability opportunities within their existing customer portfolio. 

By utilizing data and marketing tools to connect with customers looking for exactly what you have on your lot right now, you’re empowered to maximize the profitability of your dealership’s customer portfolio.