Data has transformed almost every industry and those days of digital change have now come for auto dealers. Dealers must now leverage digital platforms to lead their customers through the new car buying journey rather than lose sales to the competition.
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The New Buyer Journey Best Practices for 2021 and Beyond
Dealers need to meet customers where they are in their buyer journey. Discover how digital retailing has changed the vehicle buying journey and best practices for reaching customers at each stage.
How to Maximize the Profitability of Your Dealership's Customer Portfolio
Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.
How to Reimagine the Dealership BDC
Dealership business development centers, also known as BDCs, have long been the topic of debate at many auto dealerships. But, never has the topic been more relevant than now.
How to Maximize the Impact of Your Dealerships Tools & Ditch Third-Party Leads
Explore how your dealership can leverage comprehensive data mining and maximize the impact of its digital tools to move away from third-party leads.
4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy
Having a proactive dealership prospecting strategy can improve your dealership's sales and ROI. Discover 4 tips for enhancing your dealership's proactive prospecting efforts.
How Dealers Can Ditch Third-Party Auto Leads
Many proactive dealers are turning away from expensive third-party auto lead providers and either reallocating the funds or simply cutting budgets for lead generation.
How Predictive Analytics are Impacting OEMs and Dealerships
From an automotive retail perspective, dealers can use predictive tools to inform decisions related to inventory, merchandising, pricing and more, resulting in improved efficiency and efficacy.
How to Improve Auto Dealership Efficiencies With Digital Tools
With razor-thin margins and cutthroat competition, dealers know they can’t afford to allow inefficiencies to build up in their operations if they want to protect and grow their bottom line.
Acquisition 101: Identify Quality Leads with Low-Touch Marketing
Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.
How to Attract the Best Dealership Auto Leads
There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead quality.
Limiting Loyalty Defection with Conquest Marketing: What You Need to Know
Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.
3 Reasons Not to Pump the Brakes on Your Dealership Marketing
Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.
3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales
Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. Learn how to conquest new customers in our latest blog.
Auto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for dealerships and how...
How Marketing Technology is Changing the Automotive Customer Experience
Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”
Why Direct Mail Still Packs a Serious Punch
In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market.
How to Choose the Right Marketing Channels for Your Dealership
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the “best” marketing...
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...
1:36Predictive Marketing Campaigns for Dealerships
automotiveMastermind takes the guesswork out of the marketing process by automatically sending a targeted message to high potential car buyers when they are most likely to purchase their next vehicle.
How To Know More About Customers In The New Buyer Journey
Explore how the car buying journey is changing and how your dealership can better relate to its customers to increase car sales.