Data to Deals: Turn Customer Signals Into Sales | NADA-Sponsored Webinar (Bob Johnson Mazda)

Turn customer signals into real conversations that sell cars. In this clip from our NADA-sponsored webinar, Amy Owens talks with Jay Haas about why clean customer data matters on the showroom floor. Jay explains how better data helps salespeople reach out with confidence because they have something real to talk about, like service history and timing, instead of guessing. Featuring: Amy Owens, Dealer Relations Manager, automotiveMastermind Jay Haas, General Sales Manager, Bob Johnson Mazda Learn more about automotiveMastermind: https://automotivemastermind.com/