Whitepapers

Crack the Code: Service-to-Sales Call Scripts

While there’s no one-size-fits-all approach to working the drive, get started with these expertly crafted call scripts – designed to inspire personalized talk tracks tailored to each customer.

Driving Dealership Value with Personalized, Omnichannel Marketing

In today's competitive auto retail landscape, traditional advertising methods are losing their edge. It’s critical for dealerships to embrace omnichannel marketing to reach their audience.

Drive Traffic to Your Store with Recall Connect

Recall Connect lets you target the actual current owners of vehicles with open recalls using S&P Global Mobility’s industry standard ownership verification data that’s trusted and used by all OEMs.

Customer Communication Best Practices to Prevent Defection + Call Scripts

Explore call scripts to prevent defection at your dealer. Foster a positive experience by staying in touch with finance and service customers. Learn more.

The 4 P's to Identifying Trusted Dealership Tech Partners & Data Providers

Discover how to identify trusted dealership tech partners. Analyze data based on privacy, performance, personalization, and profitability tools.

3 Dealership Templates to Retain Loyalty Customers

By staying in consistent contact with customers after the sale, dealers are empowered to proactively prevent customer defection and build customer loyalty. Get started with these customer templates.

10-Point Checklist to Proactively Retain Loyalty Customers

3-Step Guide to Fueling the Service Drive in 2022

Use our guide to build a service-to-sales process at your dealer in just 3 steps: predictive marketing, customer engagement, and acquisition. Learn more.

Leading Winning Dealership Teams: Cheat Sheet

Discover tips for inspiring winning dealership teams. Doug Fleming, manager of Findlay Chevrolet dealership, shares how to be a successful leader.

3 Reasons Not to Pump the Brakes on Dealership Marketing in 2023

Discover why your dealership should maintain its focus on marketing strategies in 2023 despite rising prices and lack of incentives for customers.

Path to Proactively Preventing Lease Buybacks

Discover Mastermind's tips to keep your customers engaged and satisfied throughout their lease. Learn to stop customer defection by preventing lease buybacks using this guide.

Predictive Marketing for Dealerships 201

Discover how your auto dealership can use predictive marketing and dealership data insights to increase sales and efficiency. Check out our advanced marketing and analytics guide today.

3 C’s of Building a Better BDC

Discover how your dealership can build a better bdc with these three bdc tips. Get the tools to help you use your bdc to help grow your business. Learn more.

3 Step Guide to Dealership Conquest Marketing in 2022

Maximize your dealership marketing efforts to outperform your competitors. This 3 Step guide to dealership conquest marketing in 2022 shows you how to deploy a winning data-driven conquest strategy.

Predictive Marketing for Dealerships 101

Learn how auto marketers use predictive analytics to help dealerships of all sizes automate processes, remove inefficiencies, and target top prospective customers with personalized messaging at scale.

Working the Drive 201: How to Maximize Service-to-Sales Revenue

Learn how to create the best dealership service department by taking advantage of the service drive to find new opportunity for sales and inventory acquisition.

11-Point Marketing Checklist for Dealerships of Any Size

While fewer vehicles may be sitting on your lot today, a proactive data-driven customer retention and vehicle sales strategy is going to be the ongoing key to your dealership’s continued success.

Working the Drive 101: How to Maximize Service-to-Sales Revenue

Discover the Mastermind guide to maximize service-to-sales revenue for your dealership by driving sales, acquiring inventory, and retaining customers.

Strategic Staffing Checklist for Dealerships in 2022

Discover how to build an efficient dealership team with this guide to recognize when the team needs to grow & standardize the recruiting/onboarding processes.