Whitepapers

Learn how to improve your dealership performance with these helpful resources.

  • Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

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  • How to Leverage Video Inside the Dealership to Sell More Cars

    How to Leverage Video Inside the Dealership to Sell More Cars

    By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

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  • How to Kickstart Auto Sales After COVID-19 Disruptions

    How to Kickstart Auto Sales After COVID-19 Disruptions

    It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

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  • The 35-Point Checklist You Need For Reopening Your Dealership

    The 35-Point Checklist You Need For Reopening Your Dealership

    A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

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  • 6 Tips to Run a Remote Sales Department during COVID-19

    6 Tips to Run a Remote Sales Department during COVID-19

    Discover six tips for your dealership to consider while operating as a remote sales department amid COVID-19 disruptions.

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  • Service Outreach Templates for COVID-19

    Service Outreach Templates for COVID-19

    Many states across the country have legislations in place that permit dealerships to only operate their service drives. Make the most of your dealership’s service department with these templates.

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  • The Virtual Vehicle Delivery Guide for Safe Car Buying

    The Virtual Vehicle Delivery Guide for Safe Car Buying

    As many dealerships pivot toward a “virtual” dealership model, it is essential to implement new processes to ensure safe business practices are being exercised. Explore our guide with tips.

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  • 7 Tips on How to Practice Social Distancing in Your Dealership

    7 Tips on How to Practice Social Distancing in Your Dealership

    Everyone has a role to play in keeping your dealership safe and operational. We’ve compiled these seven tips to help you implement social distancing in your dealership.

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  • 4 Tips If Your Employee Contracts COVID-19

    4 Tips If Your Employee Contracts COVID-19

    We compiled four immediate actions to take if an employee in your dealership contracts or believes they have come in contact with COVID-19.

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  • 36-Point Checklist If Your Dealership is Mandated to Close

    36-Point Checklist If Your Dealership is Mandated to Close

    We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.

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  • 6 Tips for Employee Guidance & Communication If Your Dealership Closes

    6 Tips for Employee Guidance & Communication If Your Dealership Closes

    As the state of the automotive industry is evolving by the hour, the possibility that your dealership may be asked to close its doors for business is not a radical thought.

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  • Virtual Dealership Best Practices

    Virtual Dealership Best Practices

    COVID-19 has disrupted normal automotive dealership operations. Here are a few tips on how to function as a virtual dealership.

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  • How Marketing Technology is Changing the Automotive Customer Experience

    How Marketing Technology is Changing the Automotive Customer Experience

    Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”

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  • 3 Ways Mastermind Improves the Customer Car Buying Experience

    3 Ways Mastermind Improves the Customer Car Buying Experience

    We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.

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  • Why Comprehensive Data Mining is the Only Way Forward for Auto Sales

    Why Comprehensive Data Mining is the Only Way Forward for Auto Sales

    For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.

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  • 3 Ways to Use Predictive Analytics in Service Drive

    3 Ways to Use Predictive Analytics in Service Drive

    In this whitepaper, we’ll discuss best practices for increasing service revenues, conquesting servicenot-sold customers and retaining loyalty customers.

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  • How Data Has Transformed the Traditional Car Buying Journey

    How Data Has Transformed the Traditional Car Buying Journey

    Data and analytics have transformed almost every industry in America, fundamentally changing how consumers and companies interact. Those winds of digital change have come for auto dealers, and very li

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  • Why Direct Mail Still Packs a Serious Punch

    Why Direct Mail Still Packs a Serious Punch

    In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market.

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  • How Dealership Management Can Become Better Leaders

    How Dealership Management Can Become Better Leaders

    Motivation, process evaluation, personal growth plans, and professional development are all a part of the equation. Let’s explore these topics.

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  • 3 Ways to Utilize Data & Get Ahead of Savvy Buyers

    3 Ways to Utilize Data & Get Ahead of Savvy Buyers

    Within this whitepaper, we will identify a few ways to bridge the gap between data available to you and how you can use it to sell more car every month.

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