Whitepapers

Learn how to improve your dealership performance with these helpful resources.

  • How to Maximize the Impact of Your Dealerships Tools & Ditch Third-Party Leads

    How to Maximize the Impact of Your Dealerships Tools & Ditch Third-Party Leads

    Explore how your dealership can leverage comprehensive data mining and maximize the impact of its digital tools to move away from third-party leads.

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  • 3 Ways for Dealerships to Adopt an Omnichannel Sales Strategy

    3 Ways for Dealerships to Adopt an Omnichannel Sales Strategy

    Discover how committing to a consistent customer experience can help improve your dealership's omnichannel sales strategy.

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  • How to Drive Customer Loyalty in Your Service Drive this Winter

    How to Drive Customer Loyalty in Your Service Drive this Winter

    Discover how your dealership can increase customer loyalty in the service drive this winter by improving process efficiency and tailoring relevant offers to customers.

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  • 3 Best Practices for Modern Automotive Retailing

    3 Best Practices for Modern Automotive Retailing

    The past year has introduced new challenges in automotive retail. Explore our whitepaper on 3 Best Practices for Modern Auto Retailing for ways to modernize your dealership's retailing strategy.

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  • The 5 Step Essential Guide to Virtual Dealership Sales Events

    The 5 Step Essential Guide to Virtual Dealership Sales Events

    Looking for new sales opportunities during COVID-19? Discover 5 steps to create a successful virtual sales event for your dealership.

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  • 3 Ways to Drive Dealership Profitability Through the Service Drive

    3 Ways to Drive Dealership Profitability Through the Service Drive

    Learn how to improve auto sales profitability throughout the entire automotive dealership starting in the service drive and best practices for identifying your most profitable car sales opportunities.

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  • New Sales Opportunities for Auto Dealers in 2021

    New Sales Opportunities for Auto Dealers in 2021

    Dealers need to adapt to shifts in consumer behavior and buying preferences. Explore new ways to create car sales opportunities for 2021.

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  • Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Acquisition 101: Identify Quality Leads with Low-Touch Marketing

    Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

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  • Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.

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  • 6 Tips to Attract First-Time Car Buyers

    6 Tips to Attract First-Time Car Buyers

    Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

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  • 3 Digital Retail Tips: Lessons Learned During COVID-19 Disruptions

    3 Digital Retail Tips: Lessons Learned During COVID-19 Disruptions

    Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.

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  • 3 Ways to Increase Your Pre-Owned Sales Profitability

    3 Ways to Increase Your Pre-Owned Sales Profitability

    Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

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  • 3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

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  • How Mastermind Empowers Dealerships to Improve their Customer Experience

    How Mastermind Empowers Dealerships to Improve their Customer Experience

    Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.

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  • 5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.

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  • Find Quality Leads, Grow Retention & Expand Your Portfolio

    Find Quality Leads, Grow Retention & Expand Your Portfolio

    Get the only dealership solution you need to identify quality leads, increase retention, and expand your portfolio via service and conquest opportunities.

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  • Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

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  • How to Leverage Video Inside the Dealership to Sell More Cars

    How to Leverage Video Inside the Dealership to Sell More Cars

    By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

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  • How to Kickstart Auto Sales After COVID-19 Disruptions

    How to Kickstart Auto Sales After COVID-19 Disruptions

    It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

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  • The 35-Point Checklist You Need For Reopening Your Dealership

    The 35-Point Checklist You Need For Reopening Your Dealership

    A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

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