Whitepapers

Learn how to improve your dealership performance with these helpful resources.

  • Identify High-Quality Sales Leads with Low-Touch Marketing

    Identify High-Quality Sales Leads with Low-Touch Marketing

    Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

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  • Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    Acquisition 201: Tips to be Proactive vs Reactive in Automotive Prospecting

    See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.

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  • 6 Tips to Attract First-Time Car Buyers

    6 Tips to Attract First-Time Car Buyers

    Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

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  • 3 Digital Retail Tips: Lessons Learned During COVID-19 Disruptions

    3 Digital Retail Tips: Lessons Learned During COVID-19 Disruptions

    Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.

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  • 3 Ways to Increase Your Pre-Owned Sales Profitability

    3 Ways to Increase Your Pre-Owned Sales Profitability

    Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

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  • 3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    3 Reasons Not to Pump the Brakes on Your Dealership Marketing

    Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

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  • How Mastermind Empowers Dealerships to Improve their Customer Experience

    How Mastermind Empowers Dealerships to Improve their Customer Experience

    Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.

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  • 5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    5-Point Action Plan for Reaccelerating Car Sales Beyond the Pandemic

    With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.

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  • Find Quality Leads, Grow Retention & Expand Your Portfolio

    Find Quality Leads, Grow Retention & Expand Your Portfolio

    Get the only dealership solution you need to identify quality leads, increase retention, and expand your portfolio via service and conquest opportunities.

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  • Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Limiting Loyalty Defection with Conquest Marketing: What You Need to Know

    Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

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  • How to Leverage Video Inside the Dealership to Sell More Cars

    How to Leverage Video Inside the Dealership to Sell More Cars

    By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

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  • How to Kickstart Auto Sales After COVID-19 Disruptions

    How to Kickstart Auto Sales After COVID-19 Disruptions

    It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

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  • The 35-Point Checklist You Need For Reopening Your Dealership

    The 35-Point Checklist You Need For Reopening Your Dealership

    A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

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  • 6 Tips to Run a Remote Sales Department during COVID-19

    6 Tips to Run a Remote Sales Department during COVID-19

    Discover six tips for your dealership to consider while operating as a remote sales department amid COVID-19 disruptions.

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  • Service Outreach Templates for COVID-19

    Service Outreach Templates for COVID-19

    Many states across the country have legislations in place that permit dealerships to only operate their service drives. Make the most of your dealership’s service department with these templates.

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  • The Virtual Vehicle Delivery Guide for Safe Car Buying

    The Virtual Vehicle Delivery Guide for Safe Car Buying

    As many dealerships pivot toward a “virtual” dealership model, it is essential to implement new processes to ensure safe business practices are being exercised. Explore our guide with tips.

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  • 7 Tips on How to Practice Social Distancing in Your Dealership

    7 Tips on How to Practice Social Distancing in Your Dealership

    Everyone has a role to play in keeping your dealership safe and operational. We’ve compiled these seven tips to help you implement social distancing in your dealership.

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  • 4 Tips If Your Employee Contracts COVID-19

    4 Tips If Your Employee Contracts COVID-19

    We compiled four immediate actions to take if an employee in your dealership contracts or believes they have come in contact with COVID-19.

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  • 36-Point Checklist If Your Dealership is Mandated to Close

    36-Point Checklist If Your Dealership is Mandated to Close

    We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.

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  • 6 Tips for Employee Guidance & Communication If Your Dealership Closes

    6 Tips for Employee Guidance & Communication If Your Dealership Closes

    As the state of the automotive industry is evolving by the hour, the possibility that your dealership may be asked to close its doors for business is not a radical thought.

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