Whitepapers

Discover how committing to a consistent customer experience can help improve your dealership's omnichannel sales strategy.

Discover how your dealership can increase customer loyalty in the service drive this winter by improving process efficiency and tailoring relevant offers to customers.

The past year has introduced new challenges in automotive retail. Explore our whitepaper on 3 Best Practices for Modern Auto Retailing for ways to modernize your dealership's retailing strategy.

Looking for new sales opportunities during COVID-19? Discover 5 steps to create a successful virtual sales event for your dealership.

Learn how to improve auto sales profitability throughout the entire automotive dealership starting in the service drive and best practices for identifying your most profitable car sales opportunities.

Dealers need to adapt to shifts in consumer behavior and buying preferences. Explore new ways to create car sales opportunities for 2021.

Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.

Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.

Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.

With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.

Get the only dealership solution you need to identify quality leads, increase retention, and expand your portfolio via service and conquest opportunities.

Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.