According to S&P Global Mobility, the average age of light vehicles on the road reached a record high of 12.5 years in 2023 – and the volume of vehicles ages 6-14 is projected to grow by another 10 million units by 2028.
With an aging fleet fueling aftermarket opportunities, the service drive is a gold mine for dealers to boost their loyalty efforts – and conquest new customers. By taking a targeted approach to working the service drive, dealerships can proactively identify and engage these customers with personalized interactions.
Download our guide to four key opportunities in the service drive including:
- Service loyalty
- Service not sold
- Service conquest