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Dealership Sales Opportunities Cheat Sheet

During the chip shortage, desired vehicles were quickly swept off the market with little to no prospecting required from the dealers.

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In the face of increasing competition in automotive retail, dealers are facing the dual challenge of navigating a challenging market while capitalizing on emerging opportunities.

With the industry experiencing slow but steady growth as inventories normalize and incentives return, it’s essential to adopt a multi-faceted approach for identifying and proactively engaging potential buyers across their service, conquest and loyalty portfolios.