Mastermind News: Enhancement Gives Dealer Partners New View into their Service Drive
With affordability still putting the pressure on new vehicle sales, the average age of cars and light trucks in the U.S. rose to a new record of 12.5 years in 2023 – up by more than three months over 2022, according to S&P Global Mobility.
As customers hold onto their vehicles longer – and digital retailing options limit the number of in-person touchpoints – identifying and engaging prospective buyers in the dealership service drive is more important than ever.
Mastermind’s recent service-to-sales enhancements offer dealers a need view into their dealership’s service customer portfolio so they can take a proactive approach to selling from the drive.
What’s New: Service Portfolio & Insights
Mastermind’s new Service Portfolio is the dealership command center for converting service customers into sales.
Providing a comprehensive view of a dealer’s service drive, Service Portfolio empowers dealers to seize every potential revenue opportunity by proactively identifying, segmenting and engaging service-to-sales leads.
With in-depth service and customer information in a centralized location, dealers can easily view upcoming and same-day appointments along with recently serviced customers to help them track individuals through their service experience. By combining that data with Mastermind’s Behavior Prediction Score®, Service Portfolio helps dealers prioritize the most important opportunities.
Included in these updates are new Service Portfolio Insights. A business intelligence report of a dealer’s service drive that enables them to better understand the department and its customers, identify areas of opportunity and make decisions that improve sales performance from the drive. Armed with this knowledge, dealers can tailor their sales strategies to offer the right opportunity to the right buyer at the right time.
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As the automotive retail market continues to change, Mastermind is committed to equipping dealers with the tools and resources they need to succeed and thrive. With Mastermind’s enhanced service portfolio offers, dealers can confidently maximize every sales opportunity in the drive, forging stronger customer relationships and boosting their bottom line.
Want to learn how Mastermind can give you insights that convert repair orders into new sales? Contact us for a free demo.
