NADA Show 2024 Recap: The Evolution of automotiveMastermind
NADA Show 2024 unfolded in a whirlwind of innovation and strategic partnerships for Team Mastermind, marking yet another milestone in our journey.
This was our team’s 10th appearance at an NADA Show (including the virtual event in 2021), with humble beginnings inside a 10×10 booth in 2014.
Throughout the week, we proudly showcased how our team and Mastermind have grown and evolved alongside the automotive industry, evolving into a true data and technology partner – driving value through actionable intelligence and personalized experiences.
Pre-Show Excitement with New Integrations
Before we even touched down in Las Vegas for NADA Show, we announced several significant enhancements to Mastermind, setting the stage for the weekend.
With these enhancements, Mastermind can now embed data into critical areas of a dealer’s operational workflow through expanded integrations with industry leaders like CarNow, Skaivision, Orbee, and Tealium.
Over the last year, our team has focused on creating deeper integrations with dealers’ operational systems, including the industry’s most prominent dealer management systems (DMS) – Reynolds & Reynolds, DealerTrack, CDK, and Tekion – and customer relationship management tools (CRM) – Elead, Dealer Socket and VinSolutions.
These enhancements represent not just our commitment to innovation but also to the seamless integration of our services into the fabric of dealership operations.
Starting the Show on a Strong Note with Strategic Enhancements
Heading into NADA Convention 2024, we built on the buzz surrounding our new integrations, delivering on our commitment to leveraging new data sources, new strategic integrations, and the latest technologies to provide additional real-time actionable insights to power dealer operations.
Part of this evolution includes significant enhancements to Mastermind’s Dealsheet (now called Dealsheet360), which will give dealers a more robust and precise view into each customer’s decision-making process and preferences, allowing dealers to offer the most relevant deal to the customer. Dealsheet360 will include:
● A consumer’s in-market score that highlights important details of the customer’s journey tracking (Google organic, website, email, etc.).
● A vehicle score that allows for different scored replacement vehicle options, including competitive brand comparisons and defection risks. This score also automatically presents and includes an EV as part of the consideration set.
● The deal score provides the ability to highlight different deal types to salespeople so they can select the right one for their customer, including peak purchasing time based on the customer’s buying behaviors.
These scores culminate in an all-encompassing Behavior Prediction Score® that considers the important details, behavior drivers, and application of robust data science, all adjusted on a real-time basis for adjustments to any of the vehicle or deal selections made.
Insights & Inspiration in the Booth
Our booth was a hub for exciting conversations as aM Strategic Solutions Manager Wendy Engelhardt interviewed industry leaders on our Insights & Inspiration content stage.
First up, Orbee CEO Atul Patel joined Wendy to discuss how our partnership enables our dealer partners to unlock greater insights to fuel enhanced personalization and optimization. Mastermind Chief Technology Officer Kos Jha built on these conversations later in the weekend when chatting with Wendy about how Mastermind continues to evolve, keeping pace with the rapid changes in the automotive retail industry to provide dealers with proactive solutions.
Other familiar faces and automotive media personalities including Dan Shine of Automotive News, Joe Overby from Auto Remarketing and Jim Fitzpatrick from CBT News also joined Wendy on stage, helping demonstrate our strong position as the industry’s trusted data and technology partner.
Major Partnership Announcement with Morgan Automotive Group
While every day of the show was exciting, the highlight of the weekend came Saturday during the announcement of our partnership with Morgan Automotive Group. Through this new partnership, Mastermind and Polk Automotive Solutions will serve as a data quality, enrichment, and business intelligence resource for Morgan.
Combining the power of Mastermind and Polk Automotive Solutions offerings will enable Morgan to access cleaner customer data and predictive analytics from within their Customer Data Platform (CDP) to enhance their operational systems, marketing strategies and improve the consumer experience at all Morgan dealerships.
Commitment to Community: Ronald McDonald House Charities Donation
We wrapped up this year’s NADA Show by continuing our tradition of giving back.
We donated $10,000 to the Ronald McDonald House Charities of Greater Las Vegas, $100 for each of the first 100 Mastermind demos completed at NADA 2024.
Part of our Masterminds Give Back program, the donation helps demonstrate our commitment to supporting communities in ways that promote health and wellness for children and their families.
While NADA Show 2024 provided the perfect opportunity to showcase our latest technology integrations, forge new partnerships, and reinforce our commitment to community support, our team is continuing to keep our eyes on the future and what’s next.
Want to learn how Mastermind’s new technology, new prediction models, and an open integration platform can help your dealership do what it does best and sell more cars? Contact us for a demo.
