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Crack the Code: 4 Opportunities in the Dealership Service Drive

Unlock your dealership's potential with targeted service drive strategies. Cultivate loyalty, boost sales, and conquer new customers effectively.

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According to S&P Global Mobility, the average age of light vehicles on the road reached a record high of 12.5 years in 2023 – and the volume of vehicles ages 6-14 is projected to grow by another 10 million units by 2028. 

With an aging fleet fueling aftermarket opportunities, the service drive is a gold mine for dealers to boost their loyalty efforts – and conquest new customers. By taking a targeted approach to working the service drive, dealerships can proactively identify and engage these customers with personalized interactions.

Download our guide to four key opportunities in the service drive including: 

  • Service loyalty
  • Service not sold
  • Service conquest
  • Recalls