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3 Reasons Not to Pump the Brakes on Dealership Marketing in 2022
With transaction prices still coasting at historical highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts amid ongoing inventory challenges in 2022.
However, diminished loyalty and an extended path to purchase due to production delays emphasize why it’s so important dealers stay in consistent communication with customers.
Looking past the next 30 days, it quickly becomes clear why dealers need to continue consistently engaging their audience to maintain their competitive edge. We're sharing three key reasons in this free guide.