As customers increasingly want – and expect – online buying options, dealerships are now all but required to offer at least partial virtual dealership experiences to remain competitive. In fact, in a recent study conducted by IHS Markit, 80% of first-time car buyers said the availability of online options influenced their purchase decision.
How can you modernize your dealership's customer experience to ensure your team is meeting these new customer expectations?
Proactive dealerships have adapted their time-tested best practices and reconfigured their process for the future with an eye on the past. This has resulted in happier, more engaged customers – and more importantly, a sustainable increase in vehicle sales.
While there’s no “one-size-fits-all” approach to this process, a modern dealership experience comes down to three critical elements which we share in this whitepaper.