Over the last two decades, the customer buying journey has become increasingly more complex. Customers have flocked to the Internet to do research, identify the vehicle they want, find pricing and conduct other digital activities during their vehicle buying journey.
Today, a dealership’s ability to make a sale often hinges on their ability to adapt to changing consumer buying habits by adopting an omnichannel sales strategy that meets customers where they are – regardless if that’s online or in-person.
Ready to adopt an omnichannel sales strategies inside your dealership? Get started with these three best practices.