How Data Has Transformed the Traditional Car Buying Journey

Discover how leveraging personalized offers and enhancing your preowned inventory strategy can help your dealership maximize profitability.

Discover 3 helpful tips to help your dealership grow its portfolio with conquest marketing. By implementing a data-driven strategy, your dealership can significantly improve its market share.

Refine your dealership's staffing strategy with our Strategic Staffing Checklist. Discover how to take a strategic approach to staff in 2021.

Looking to optimize your dealership's digital retailing efforts? Explore our cheat sheet on how to modernize your dealership's customer experience to engage customers and ultimately sell more cars.

Wondering whether your dealership should recondition and retail a vehicle or take it to auction? Explore our 4 tips to help you evaluate your dealership's trade-ins to maximize your profitability.

Discover our digital retailing checklist that will help you audit your dealership’s operational efficiency in 3 simple steps.

Explore how your dealership can leverage comprehensive data mining and maximize the impact of its digital tools to move away from third-party leads.

Discover how committing to a consistent customer experience can help improve your dealership's omnichannel sales strategy.

Discover how your dealership can increase customer loyalty in the service drive this winter by improving process efficiency and tailoring relevant offers to customers.

The past year has introduced new challenges in automotive retail. Explore our whitepaper on 3 Best Practices for Modern Auto Retailing for ways to modernize your dealership's retailing strategy.

Looking for new sales opportunities during COVID-19? Discover 5 steps to create a successful virtual sales event for your dealership.

Learn how to improve auto sales profitability throughout the entire automotive dealership starting in the service drive and best practices for identifying your most profitable car sales opportunities.

Dealers need to adapt to shifts in consumer behavior and buying preferences. Explore new ways to create car sales opportunities for 2021.

Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

See why dealers need to be proactive vs. reactive when identifying and engaging prospective buyers, along with sales best practices for understanding and responding to early consumer buying behaviors.

Learn auto sales best practices for identifying and communicating with first-time car buyers to sell more cars and expedite dealership recovery efforts.

Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.

Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.