How Data Has Transformed the Traditional Car Buying Journey

By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

Discover six tips for your dealership to consider while operating as a remote sales department amid COVID-19 disruptions.

Many states across the country have legislations in place that permit dealerships to only operate their service drives. Make the most of your dealership’s service department with these templates.

As many dealerships pivot toward a “virtual” dealership model, it is essential to implement new processes to ensure safe business practices are being exercised. Explore our guide with tips.

Everyone has a role to play in keeping your dealership safe and operational. We’ve compiled these seven tips to help you implement social distancing in your dealership.

We compiled four immediate actions to take if an employee in your dealership contracts or believes they have come in contact with COVID-19.

We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.

As the state of the automotive industry is evolving by the hour, the possibility that your dealership may be asked to close its doors for business is not a radical thought.

COVID-19 has disrupted normal automotive dealership operations. Here are a few tips on how to function as a virtual dealership.

Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”

We help auto dealers improve the customer sales experience by giving you the tools you need to build a personalized, unique encounter that meets customers’ wants and needs.

For years, dealers have turned to equity mining tools to try and streamline identifying revenue opportunities in the service drive.

In this whitepaper, we’ll discuss best practices for increasing service revenues, conquesting servicenot-sold customers and retaining loyalty customers.

In this whitepaper we discuss the importance of direct mail and how it can complement your digital marketing strategies in today’s constantly evolving market.

Motivation, process evaluation, personal growth plans, and professional development are all a part of the equation. Let’s explore these topics.

Within this whitepaper, we will identify a few ways to bridge the gap between data available to you and how you can use it to sell more car every month.

Using the right mix of technology, data and staff is the key to converting more repair orders into new car sales at your dealership.

Many dealers drive sales and profits with automotive data mining and equity mining tools. Some, however, are leaving profits on the table by only using the capabilities those tools provide.