John Kehm

  • How to Improve Pre-Owned Car Sales with Market EyeQ

    How to Improve Pre-Owned Car Sales with Market EyeQ

    When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...

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  • US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • 2020 U.S. Auto Industry Roundup

    2020 U.S. Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • How to Create an Exceptional Dealership Culture

    How to Create an Exceptional Dealership Culture

    There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

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  • How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...

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  • Dealership Service Department Marketing Tips

    Dealership Service Department Marketing Tips

    It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two critical roles for...

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  • 3 Ways to Prepare Your Dealership for Voice Search

    3 Ways to Prepare Your Dealership for Voice Search

    Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way you’d normally...

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  • Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new tools for our...

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  • How Mastermind Service Goes Above and Beyond

    How Mastermind Service Goes Above and Beyond

    While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley. Rather, we...

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  • How to Take Your Dealership Reporting to the Next Level

    How to Take Your Dealership Reporting to the Next Level

    Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are you taking action...

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  • The Importance of the Dealership Service Drive in the Customer Relationship

    The Importance of the Dealership Service Drive in the Customer Relationship

    An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analytics into fixed...

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  • What You Need to Know about Dealership Marketing in 2020

    What You Need to Know about Dealership Marketing in 2020

    The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s have dealers had both the challenge and...

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  • What Makes a Great Dealership Leader?

    What Makes a Great Dealership Leader?

    If you’re reading this post, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadership qualities are to day-to-day business and end-of-year bottom...

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  • Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One

    At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it’s become clear...

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  • Viewing the Dealership Customer Experience from a Prospect’s Perspective

    Viewing the Dealership Customer Experience from a Prospect’s Perspective

    Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are your customers...

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  • 5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform

    Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality can’t compete for...

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  • Predictive Analytics in the Auto Industry

    Predictive Analytics in the Auto Industry

    The automotive industry continues to face dynamic challenges such as shifting marketing conditions, increased competition, cost pressure and volatility. For dealers with the right technology,...

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  • How to Choose the Right Marketing Channels for Your Dealership

    How to Choose the Right Marketing Channels for Your Dealership

    Direct mail, email, digital, mobile… what’s a dealer to do? The rise of  dealership internet marketing has created a changing environment in which many dealers wonder what the “best” marketing...

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  • 3 Tips for Improving Dealership Conquest Marketing

    3 Tips for Improving Dealership Conquest Marketing

    Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success with first-time...

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  • 4 Types of Automotive Data to Help You Sell More Cars

    4 Types of Automotive Data to Help You Sell More Cars

    When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important that dealers...

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