John Kehm

  • 3 Auto Sales Best Practices: The Dealer Download

    3 Auto Sales Best Practices: The Dealer Download

    Inspired by the incredible work being done by our dealer partners in more than 1,500 dealerships around the country, Mastermind Chief Commercial Officer launched the video podcast series “The...

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  • 3 Important Trends Shaping Future Customer Car Buying Behaviors in 2021

    3 Important Trends Shaping Future Customer Car Buying Behaviors in 2021

    As disruptions ranging from rapid digitalization to widespread inventory shortages shake the automotive industry, success for auto dealers continues to be defined by how well teams can adapt and...

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  • How to Reimagine the Dealership BDC

    How to Reimagine the Dealership BDC

    Dealership business development centers, also known as BDCs, have long been the topic of debate at many auto dealerships. But, never has the topic been more relevant than now.  As consumers...

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  • How To Use Predictive Analytics to Maximize Your Dealership Portfolio

    How To Use Predictive Analytics to Maximize Your Dealership Portfolio

    With countless evolving factors impacting OEM production and deliveries, now is the time for dealers to focus on the elements they can control to adapt to ongoing inventory challenges in 2021 (and...

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  • Busting Three Common Myths About EVs and Auto Dealerships

    Busting Three Common Myths About EVs and Auto Dealerships

    With the automotive industry rapidly recovering while simultaneously evolving to changing consumer buying habits, a once-niche segment has become more top-of-mind for OEMs: electric vehicles...

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  • 4 Tips to Take Your Dealership Reporting to the Next Level

    4 Tips to Take Your Dealership Reporting to the Next Level

    Dealerships of all kinds and sizes are undoubtedly familiar with metrics and dashboards. Whether it’s your CRM, DMS or sales platform, a good portion of your day is already spent on reviewing...

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  • 4 Tips to Take Your Dealership Reporting to the Next Level

    4 Tips to Take Your Dealership Reporting to the Next Level

    Dealerships of all sizes are undoubtedly familiar with metrics and dashboards. Whether it’s your CRM, DMS or sales platform, a good part of your day is already spent on reviewing performance reports.

    Read Article
  • 3 Ways to Use Data to Tackle Current Dealership Challenges

    3 Ways to Use Data to Tackle Current Dealership Challenges

    What are your dealership’s greatest challenges in 2021? Are they the same today as they were five years ago? Chances are, they’ve likely evolved over time.  Most dramatically, in a matter of...

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  • 3 Steps to Strengthen Your Dealership’s Core for the Future

    3 Steps to Strengthen Your Dealership’s Core for the Future

    By this point, it’s no surprise to dealers that the vehicle buying journey is changing, with many dealerships being quick to adapt to the sudden surge in demand for digital retailing options....

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  • How To Work The Service Drive – Part 2

    How To Work The Service Drive – Part 2

    While the automotive retail industry proved to be incredibly resilient amid unprecedented industry challenges and rapidly evolving consumer buying behaviors, one critical department continues to...

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  • How To Work The Service Drive – Part 2

    How To Work The Service Drive – Part 2

    As a follow-up to our previous Part 1, in this blog post we share how dealerships can increase service drive profitability.

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  • 3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.

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  • How to Improve Pre-Owned Car Sales with Market EyeQ

    How to Improve Pre-Owned Car Sales with Market EyeQ

    When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...

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  • US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • 2020 U.S. Auto Industry Roundup

    2020 U.S. Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • How to Create an Exceptional Dealership Culture

    How to Create an Exceptional Dealership Culture

    There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

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  • How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...

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  • Dealership Service Department Marketing Tips

    Dealership Service Department Marketing Tips

    It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two critical roles for...

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  • 3 Ways to Prepare Your Dealership for Voice Search

    3 Ways to Prepare Your Dealership for Voice Search

    Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way you’d normally...

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  • Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new tools for our...

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