John Kehm

  • Three Tips to Create a Dealership Culture Driven by Customer Experience

    Three Tips to Create a Dealership Culture Driven by Customer Experience

    Explore tips for auto dealers to improve the dealership customer experience by creating a dealership culture that supports critical customer journeys.

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  • 3 Ways to Maximize Your Dealership Marketing ROI

    3 Ways to Maximize Your Dealership Marketing ROI

    While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.

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  • 3 Proactive Sales & Pre-Owned Acquisition Opportunities

    3 Proactive Sales & Pre-Owned Acquisition Opportunities

    Looking specifically at pre-owned, the average retail selling price of pre-owned vehicles by new car dealerships has increased by 11% compared to 2020.

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  • How to Acquire Pre-Owned Vehicles Through the Service Drive

    How to Acquire Pre-Owned Vehicles Through the Service Drive

    Forecasts from IHS Markit estimate 1.3 million fewer light vehicles were produced in the first quarter of 2021 due to chip shortages and other external influences.

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  • 4 Tips to Take Your Dealership Reporting to the Next Level

    4 Tips to Take Your Dealership Reporting to the Next Level

    Dealerships of all sizes are undoubtedly familiar with metrics and dashboards. Whether it’s your CRM, DMS or sales platform, a good part of your day is already spent on reviewing performance reports.

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  • How To Work The Service Drive – Part 2

    How To Work The Service Drive – Part 2

    As a follow-up to our previous Part 1, in this blog post we share how dealerships can increase service drive profitability.

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  • 3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    3 Ways to Improve Your Service Drive Marketing to Drive Car Sales

    In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.

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  • How to Improve Pre-Owned Car Sales with Market EyeQ

    How to Improve Pre-Owned Car Sales with Market EyeQ

    When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...

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  • US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • 2020 U.S. Auto Industry Roundup

    2020 U.S. Auto Industry Roundup

    There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...

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  • How to Create an Exceptional Dealership Culture

    How to Create an Exceptional Dealership Culture

    There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...

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  • How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    How MarketEyeQ Benefits More Than Your Dealership’s Sales Department

    Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...

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  • Dealership Service Department Marketing Tips

    Dealership Service Department Marketing Tips

    It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two critical roles for...

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  • 3 Ways to Prepare Your Dealership for Voice Search

    3 Ways to Prepare Your Dealership for Voice Search

    Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way you’d normally...

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  • Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award

    As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new tools for our...

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  • How Mastermind Service Goes Above and Beyond

    How Mastermind Service Goes Above and Beyond

    While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley. Rather, we...

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  • How to Take Your Dealership Reporting to the Next Level

    How to Take Your Dealership Reporting to the Next Level

    Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are you taking action...

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  • The Importance of the Dealership Service Drive in the Customer Relationship

    The Importance of the Dealership Service Drive in the Customer Relationship

    An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analytics into fixed...

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  • What You Need to Know about Dealership Marketing in 2020

    What You Need to Know about Dealership Marketing in 2020

    The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s have dealers had both the challenge and...

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  • What Makes a Great Dealership Leader?

    What Makes a Great Dealership Leader?

    If you’re reading this post, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadership qualities are to day-to-day business and end-of-year bottom...

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