How to Improve Dealership Lead Quality
Learn tips for auto dealers to improve the quality of their sales leads and best practices for automotive lead generation to drive sales opportunities.
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How to Increase Dealership BDC Effectiveness
Learn best practices for maximizing the effectiveness of the dealership business development center for better customer interactions to increase sales.
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How to Increase Dealership Service-to-Sales Profitability: Tips on Running a Service Department
Learn dealership service department best practices and how your dealership can increase service-to-sales profitability to grow revenue and customer loyalty.
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Three Tips to Create a Dealership Culture Driven by Customer Experience
Explore tips for auto dealers to improve the dealership customer experience by creating a dealership culture that supports critical customer journeys.
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3 Ways to Maximize Your Dealership Marketing ROI
While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as important today as ever.
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3 Proactive Sales & Pre-Owned Acquisition Opportunities
Looking specifically at pre-owned, the average retail selling price of pre-owned vehicles by new car dealerships has increased by 11% compared to 2020.
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How to Acquire Pre-Owned Vehicles Through the Service Drive
Forecasts from IHS Markit estimate 1.3 million fewer light vehicles were produced in the first quarter of 2021 due to chip shortages and other external influences.
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4 Tips to Take Your Dealership Reporting to the Next Level
Dealerships of all sizes are undoubtedly familiar with metrics and dashboards. Whether it’s your CRM, DMS or sales platform, a good part of your day is already spent on reviewing performance reports.
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How To Work The Service Drive – Part 2
As a follow-up to our previous Part 1, in this blog post we share how dealerships can increase service drive profitability.
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3 Ways to Improve Your Service Drive Marketing to Drive Car Sales
In this blog post, we share three ways dealerships can improve service drive marketing and maximize its impact by focusing on trade-in opportunities, using modern tools and promoting customer loyalty.
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How to Improve Pre-Owned Car Sales with Market EyeQ
When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership challenges and...
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US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup
There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...
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2020 U.S. Auto Industry Roundup
There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends – have been...
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How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on delivering a great...
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How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building a profitable and...
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3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way you’d normally...
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Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award
As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new tools for our...
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How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley. Rather, we...
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How to Take Your Dealership Reporting to the Next Level
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are you taking action...
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The Importance of the Dealership Service Drive in the Customer Relationship
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analytics into fixed...
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