How Marketing to Customers During COVID-19 Increased Dealer Loyalty

December 21, 2020

According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing budgets during the height of the COVID-19 pandemic. But if your goal is to sell as many cars as possible, why stop connecting with your customers? And if your competitors are backing down, why not capitalize on their mistakes?

Mastermind conducted an analysis on the average dealership loyalty rate during the height of the COVID-19 pandemic. The analysis was run against dealers who actively marketed through Mastermind’s sales and marketing platform, Market EyeQ, and those dealerships who did not. The results speak for themselves!

To learn more about Market EyeQ, click here

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