As the chip shortage and inventory crisis continues to drag on, the service drive will likely be as critical to dealership success in 2022 as it was in 2021.
Forward-facing dealers have looked to the service drive as an invaluable source of pre-owned acquisitions and customer retention opportunities, as well as a
consistent source of revenue amid shortages. But as competition for buyers and buybacks grows even fiercer, dealers need to take a data-driven approach to mining their service drive for opportunities – along with putting the tools, people and processes in place to support that approach.
Are you prepared to make the most of your service drive in 2022? Answer these 30 questions to find out and determine where to improve your efforts.