6 Tips to Attract First-Time Car Buyers

Explore how dealerships can proactively identify and engage high-quality prospective auto sales leads with low-touch automated dealership marketing.

Explore lessons learned from auto dealers’ responses to COVID-19 disruptions and learn best practices for maximizing your dealership’s virtual sales and digital retailing process.

Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.

Explore how predictive digital marketing tools empower auto dealers to improve ROI, grow market share and kickstart their recovery efforts in this free eBook.

Mastermind’s solutions are designed to support dealers in building lasting relationships with profitable customers. Explore how we empower our dealer partners to deliver excellent customer experience.

With the auto retail market showing signs of recovery, now is the time for auto dealers to drive auto sales in 2020. Discover our 5-point action plan for recovery and reaccelerating past the COVID-19.

Get the only dealership solution you need to identify quality leads, increase retention, and expand your portfolio via service and conquest opportunities.

Conquest marketing will be an integral part of maintaining market share as nomadic consumer behavior increases in 2020 throughout the remainder of the pandemic and beyond.

By understanding how video motivates consumers to act, you can develop a dealership video marketing strategy that drives customer engagement and auto sales.

It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.

A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.

Discover six tips for your dealership to consider while operating as a remote sales department amid COVID-19 disruptions.

Many states across the country have legislations in place that permit dealerships to only operate their service drives. Make the most of your dealership’s service department with these templates.

As many dealerships pivot toward a “virtual” dealership model, it is essential to implement new processes to ensure safe business practices are being exercised. Explore our guide with tips.

Everyone has a role to play in keeping your dealership safe and operational. We’ve compiled these seven tips to help you implement social distancing in your dealership.

We compiled four immediate actions to take if an employee in your dealership contracts or believes they have come in contact with COVID-19.

We put together a comprehensive checklist you should get familiar with now to be prepared in case you find yourself with little to no warning from your local government to close your dealership.

As the state of the automotive industry is evolving by the hour, the possibility that your dealership may be asked to close its doors for business is not a radical thought.

COVID-19 has disrupted normal automotive dealership operations. Here are a few tips on how to function as a virtual dealership.

Automotive marketing has changed a great deal since the first-ever U.S. automotive industry advertisement told the readers of Scientific American in 1898 to “Dispense with a Horse.”