Uncertainty regarding new vehicle inventory, evolving consumer demands and changing buying models are continually challenging the automotive industry. While some have taken more reactive steps to prevent losses, proactive dealerships have embraced the opportunity head-on, leveraging predictive marketing tools to make data-driven decisions from planning regular customer outreach to building inventory acquisition strategies and beyond.
In this whitepaper, we'll explore how dealerships are using predictive analytics to:
- Leverage first-party data to fuel personalized outreach
- Create dynamic customer profiles
- Maximize their service drive