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Predictive Marketing for Dealerships 101

Learn how auto marketers use predictive analytics to help dealerships of all sizes automate processes, remove inefficiencies, and target top prospective customers with personalized messaging at scale.

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Recent years have presented many challenges to auto dealers, ranging from increased competition and cost pressure to never-before-seen supply chain volatility. 
To overcome these challenges and uncover new opportunities, predictive marketing technology has become critical to a dealer’s success, empowering dealership leaders to improve the efficiency and efficacy of their efforts by constantly looking ahead to what’s next. 
In this whitepaper, we’ll explore the basics of predictive marketing by answering:
  1. What are predictive analytics for auto dealers?
  2. How can predictive analytics benefit the entire dealership? 
  3. How can dealers best use predictive marketing? 

READ MORE: Predictive Marketing for Dealerships 201