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Dealership CX: Buzzword or Today's Competitive Edge?

automotiveMastermind’s Ian Grace and David Effren discuss how taking a proactive approach to customer experience gives dealers a competitive edge against online-only retailers when it comes to both converting buyers and acquiring pre-owned vehicles – as well as insights into what today’s buyers want.

In this webinar you will learn:

  • How focusing on customer experience supports more proactive, profitable dealership sales and acquisition strategies
  • What modern customers want – and expect – during their buying experience
  • Tactical tips and strategies for dealers to engage and convert buyers with a personalized customer experience